Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs

Tech providers are the digital backbone of retail media.

A wide range of technology providers are contributing their expertise to make retail media networks successful, including:

⭐ Software platforms
⭐ Data insights
⭐ Hardware

These innovators are developing a robust tech infrastructure to connect stakeholders and meet their desired outcomes like:

✅ Scalability
✅ Productivity
✅ Profitability

Here’s a look at tech providers’ retail media objective, needs and benefits.

What would you add?

Tomorrow, we’ll look at the stakeholder group at the very heart of retail media: consumers.

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