CPG

2021 Retail Risks

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Retail’s getting riskier. Here are 5 risks that retailers, brands and their supply chain partners are trying to mitigate to ensure business continuity and satisfy consumers’ needs. Notice how several risks overlap, like: Labor shortages contribute to inflation Rising logistics costs also add to inflation Delta threats affect headcount amid a talent war What market […]

*Lead Generation

Meaty vs. Snackable B2B Content

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How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing plan has any content gaps. For content your audience will devour, match your marketing to their hunger — and your objectives, such as: 🍎 Lead generation🍊Thought leadership🥑 A mix of both What type of […]

Change Management

Jeff Bezos’ Retail Legacy

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Jeff Bezos changed retail forever. By catering to us like royalty with tech-driven convenience and efficiency, Amazon’s founder: ⭐️ Raised industry standards⭐️ Elevated consumer expectations⭐️ Influenced global retail’s digital backbone (Plus, Amazon helped me snag a John McEnroe t-shirt & matching infant onesie as gifts; I won Christmas 2010!) Even as Bezos exits the CEO […]

Brand

Revisiting 2021 Retail Strategy Trends

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It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. COLLABORATIONSadidas + PelotonFamily Dollar + InstacartGap + WalmartGoogle + ShopifyTarget + AppleWhole Foods + The Weather Channel EXPANSIONBanking services: Amazon, IKEA, WalmartDigital ads: Amazon, Facebook, Family Dollar, Google, Macy’s, WalmartDTC brands: Andie, Harry’s, […]

Change Management

Revisiting Retail’s Revolution

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What keeps retail CEOs up at night … Let’s revisit this 2021 Retail PEST Analysis from January 2021 to capture today’s market conditions. Additional factors: POLITICAL– International travel restrictions shift– U.S. infrastructure bill could help companies & consumers– CDC relaxes mask guidelines for fully vaccinated Americans ECONOMIC– Prices rise for products & raw materials– Retail […]

Brand

E-Commerce as Entertainment

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E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. Media assets can help retailers: 🔹 Extend their marketing reach🔹 Embed their offerings into our everyday habits🔹 Personalize marketing to fuel e-commerce sales🔹 Reduce acquisition costs🔹 Maximize lifetime value per customer & loyalty […]

Change Management

Livestreaming Enlivens Retail

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Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce sales Notice how tech giants and department stores are adding livestreaming to their marketing strategies. Have you ever watched a retail livestream? Related: 2021 Retail Tech Trends2021 Retail Strategy Trends SOURCES: Droesch, Blake. […]