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Tag: Advertising

February 10, 2025February 28, 2025Marketing, Retail

Which Super Bowl ads won?

📣 Several ads scored touchdowns during last night’s Super Bowl LIX. OVERALL TRENDSCompared to last year, we saw far more AI and […]

August 4, 2024February 28, 2025CPG, Marketing, Retail Media

Endemic vs. Non-Endemic Brands – VIDEO

🔥 What’s hot in retail media in 2024? An emerging trend in retail media the growth of non-endemic brands. Walmart recently made […]

June 2, 2024February 28, 2025Marketing, Retail, Retail Media

Retail Media Insights Panel

“All the retail stakeholder groups win” with effective in-store retail media. [37:35] Grateful to participate in ADvendio’s Retail Media Insights Panel: Exploring […]

February 15, 2024February 28, 2025Marketing, Retail, Retail Media

VIDEO: Media Evolves, Retail Wins

🛍 Retail + media keep evolving … All eyes have been on advertising since Sunday’s Super Bowl.  It’s the perfect time to […]

February 12, 2024February 28, 2025Marketing, Retail, Retail Media, Sports

Which Super Bowl ads won?

Super Bowl LVIII had viewers glued to their screens. The nail-biting game, overtime drama and outstanding creative ads gave us lots to […]

October 9, 2023October 9, 2023Retail, Strategy

Retail’s B2B Growth Drivers

While consumer spending slows, B2B spending grows. Rising inflation forced retail CFOs to get creative and find new revenue drivers and efficiencies […]

September 24, 2023September 24, 2023Retail, Strategy

Top Retail Trends in Q3 2023

These 5 trends shaped global retail over the summer. Big themes among them include: ⭐ COMPETITIVENESS: Companies invest in strengthening their competitive […]

September 15, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Strategy

Retail Media – Looking Ahead

#30DaysofRetailMedia | Day 30: Retail Media – Looking Ahead Where is retail media headed? These 12 trends provide a hint of how […]

September 14, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Who Has Retail Media Power?

#30DaysofRetailMedia | Day 29: Who Has Retail Media Power? Retail media is magnetic … Around the world, the retail media space continues […]

September 13, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media PEST Analysis

#30DaysofRetailMedia | Day 28: Retail Media PEST Analysis What’s shaping retail media strategy? These external forces affect retail media stakeholders (retailers, brands, […]

September 12, 2023August 4, 2024Marketing, Retail, Retail Media, Strategy

Retail Media Partnership Trends

#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers […]

September 11, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Strategy

Retail Media Key Success Factors

#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry […]

September 8, 2023August 4, 2024Change Management, Customer Experience, Marketing, Retail, Retail Media, Strategy

Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change🚩 Silos within and across organizations🚩 Non-standardized […]

September 6, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media, Strategy

Why Grocery is a Retail Media Magnet

#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 […]

September 5, 2023August 4, 2024Change Management, CPG, Marketing, Measurement, Retail, Retail Media

Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. […]

September 4, 2023August 4, 2024Brand, Marketing, Measurement, Retail, Retail Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]

September 1, 2023August 4, 2024Customer Experience, Marketing, Retail, Retail Media, Strategy

Retail Media is All About the Data

#30DaysofRetailMedia | Day 20: Retail Media is All About the Data It pays to know the customer. Brands use a retailer’s first-party […]

August 31, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Goes Full Funnel

#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]

August 30, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Tech

Ad Buying & Selling Evolve With Retail Media

#30DaysofRetailMedia | Day 18: Ad Buying & Selling Evolve With Retail Media Retailers are now media companies. More brands and agencies buy […]

August 29, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Inspires Retailer-Brand Collaboration

#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]

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