Who Has Retail Media Power?

#30DaysofRetailMedia | Day 29: Who Has Retail Media Power?

Retail media is magnetic …

Around the world, the retail media space continues to attract more:

πŸ› Retailers
πŸ› Brand advertisers
πŸ› Marketing agencies
πŸ› Technology providers

Consumers and investors are also watching retail media evolve because it’s disrupting global retail, marketing and tech practices.

Within the Porter’s 5 Forces framework, all the stakeholder groups appear to benefit to some degree.

While fast movers gain an edge, overall industry collaboration and alignment are key success factors.   

Which force do you think is most powerful in retail media?

Coming up: Retail Media: Looking Ahead (the final post in this series).

Retail Media PEST Analysis
Retail Media Partnership Trends

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