Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
Category: Small Business
Want Happy, Engaged Employees?: 7 Tips
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value […]
Help Your Brand Stand Out
The threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand […]
Case Study: Break Through the Clutter
Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]
Nail Your Elevator Pitch
Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part […]
Boost Your Credibility as a Thought Leader
An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and […]
Leadership Lessons from Sochi
Business owners and executives can learn effective communication tips from Canadian Olympic athletes. As the following sports leaders prove, winning communication is […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
7 Ways to Build Brand Trust
How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of […]
Successful Small Business Strategies
October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]
Stand Out: Strategic Publicity Practices
Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]