CASE STUDY: B2B Launch Success + Thought Leadership Program
Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the […]
Category: Strategic Communications
2026 LinkedIn Cheat Sheet
Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]
What LinkedIn Wants: Best practices the algorithm rewards
Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]
CASE STUDY – Community Management & Engagement Leadership
BUSINESS ISSUE: A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial […]
1-Page Business Plan for 2026
As a start-up owner or an aspiring one, you don’t have time to write a 100-page business plan that meticulously details every […]
5 Steps to Make Your B2B Content More Strategic
Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]
Meaty vs. Snackable B2B Content
How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing […]
Livestreaming Enlivens Retail
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]
Amazon 2021 Strategy Diamond
How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers […]
2021 Retail Strategy Trends
What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new […]
Amazon SWOT Analysis (Q4)
Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded […]
7 Ways to Boost Brand Trust
At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]
2020 Retail Trends
According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some […]
Amazon’s Path to Post-Pandemic Prosperity
This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]
Pandemic Bestsellers
Shopping habits shift: As we all know, panic in March led to out-of-stocks for items like flour, yeast and toilet paper as […]
E-Commerce Gets Spicy!
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for […]
E-Grocery Success Factors
Consumers crave convenience: 2020 is boom time for grocery retailers with robust e-commerce infrastructures. That’s because COVID-19 has shaped how we shop: […]
2020 Retail PEST Analysis
What keeps CEOs up at night: Coronavirus impact, global recession, and mass protests and movements for starters. As this PEST analysis shows, […]
How COVID-19 Changed the Face of Global Retail
COVID-19 has changed the face of retail. This year’s pandemic has affected retail companies across channels and around the world. This infographic […]
2020 Retail Rumble
Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting […]