5 Steps to Make Your B2B Content More Strategic
Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]
Tag: B2B
B2B Content With Sizzle
B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]
Retail Power in 2023 – Porter’s 5 Forces
Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great […]
2023 Retail Strategy Trends
Retailers blaze a trail beyond traditional retail … This year, more retailers will fuel growth as they: Target B2B buyers with services […]
2023 Retail PEST Analysis
Which factors will influence retail strategy this year? POLITICAL: New global alliances and risks ECONOMIC: Slowdowns squeeze businesses and consumers SOCIAL: Anger […]
2022 Retail Growth Trends
Retail’s bright spots … Amid reports of soft demand and retail layoffs, several areas show promise, including retail media and private labels. Notice […]
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Retail Media Networks
Retail media boom time … Although consumer spending has declined, retail media networks have emerged as a powerful B2B revenue driver. RETAILERS […]
2022 Retail Strategy Trends Mid-Year Check-In
What’s driving 2022 retail business strategies? This final post in our mid-year check-in series reviews evidence of 2022 retail strategy trends. REAL […]
Retail 2022 – Porter’s 5 Forces Mid-Year Check-In
How has retail power shifted? This mid-year check-in shows some notable movements in recent months. BUYER POWER Consumers: Medium-High (vs. High in […]
2022 Retail PEST Analysis Mid-Year Check-In
A lot has changed in 6 months … This mid-year check-in on January’s 2022 Retail PEST Analysis reveals new market pressures and […]
Retail Revenue Drivers
It’s time to grow the top line. As profitability pressures and retail costs mount, retailers and brands are getting creative at how […]
Profitability Pressures
What’s squeezing retail profits? Several market factors keep retail CEOs and CFOs up at night, including: 🔹 Inflationary pressure🔹 Reduced consumption🔹 Supply […]
Retail Partnership Patterns
Partnerships strengthen retail power. These patterns emerged across the recent Pandemic Partnerships series, which examined retail and tech giants Walmart, Instacart, Shopify, […]
Retail 2022 – Porter’s 5 Forces
Who has retail power? Market volatility continues to shift power across global retail players. Key success factors in 2022 include: ⭐️ Agility⭐️ […]
2022 Retail Strategy Trends
What’s fuelling retail strategy? Overall, companies are investing in a superior customer experience in 2022 through: RISK MITIGATION: Building local and global […]
Target’s Pandemic Partnerships
Target partners with retail powerhouses. From retail giants to up-and-coming brands, these partnerships have inspired: 🎯 SHOP-IN-SHOP formats to reimagine the department […]
2022 Retail Tech Trends
Tech moves retail forward. This year, innovations will make retail: ⭐ FRICTIONLESS: Smooth processes let shoppers skip the checkout line ⭐ FAST: […]
2022 Retail PEST Analysis
What factors will influence retail strategy this year? Overarching themes in this year’s PEST analysis include: Global systemic restructuring: Supply chains, infrastructure […]
Shopify’s Pandemic Partnerships
Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]