April 18, 2021April 18, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Private Label Power

The pandemic has made private labels extra popular. In 2020, the CPG […]

January 15, 2017May 30, 2019Leadership Communications, Marketing, Small Business, Tech

The Sweetest Business Networking Event of the Year

Tonight, Toronto entrepreneurs put the ‘epic’ in epicurean. More than 100 guests […]

March 17, 2015May 30, 2019Marketing, Strategic Communications

More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may […]

February 17, 2015May 30, 2019Industry Research, Marketing, Small Business, Strategic Communications

50 Shades of Grape: Marketing tips from wine masters

Tomorrow is National Drink Wine Day in the U.S. To celebrate a […]

January 27, 2015May 30, 2019Strategic Communications

5 Ways Football Helps You Win in Business

Who knew beefcakes with pigskins could inspire better business? With the Super […]

December 16, 2014May 30, 2019Brand, Marketing, Strategic Communications

Top 5 Ways to Toot Your Brand’s Horn

In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than […]

October 21, 2014May 30, 2019Case Studies, Crisis Communications, Social Media

Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback […]

February 3, 2014May 30, 2019Marketing, Small Business, Tools & resources

99 Ways to Score a Marketing Touchdown

Few companies can afford a $4 million TV ad during the Super […]