Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business […]
Tag: copy
Plan Your Content, Crush Your Competitors
The Internet is clogged with content. How will you make yours stand […]
31 Simple Secrets of Shareable Content
Your brilliant ideas only matter if they reach the right audience. That’s […]
Measure Your Marketing Muscle
Measuring your marketing efforts can make the difference between whether you’re Mr. […]
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing […]
Spooky Fact: Bad Writing Kills Profit
Forget zombies and ghosts. What’s really scary is how poor business writing […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using […]