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Tag: copy

September 8, 2015May 30, 2019Measurement, Strategic Communications, Tools & resources

Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]

August 11, 2015May 30, 2019Content Marketing, Strategic Communications, Tools & resources

Plan Your Content, Crush Your Competitors

The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: […]

June 17, 2015May 30, 2019*Lead Generation, Content Marketing

31 Simple Secrets of Shareable Content

Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand […]

December 2, 2014May 30, 2019Marketing, Measurement

Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns […]

September 30, 2014May 30, 2019Content Marketing, Strategic Communications

Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]

September 22, 2014May 30, 2019*Lead Generation, Social Media

Social Media Selling: A to Z

How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]

February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites

Web Writing S.O.S.

In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]

October 29, 2013May 30, 2019Strategic Communications

Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies […]

September 24, 2013May 30, 2019Strategic Communications, Tools & resources

Timeless Strategic Writing Tips

Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]

September 17, 2013May 30, 2019Strategic Communications

Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]

September 3, 2013May 30, 2019Strategic Communications

7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]

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