Social Shopping Evolution
E-commerce is getting more social. More retailers and brands align their online marketing with consumers’ habits to reach them where they already […]
Tag: Facebook
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Shopify’s Pandemic Partnerships
Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]
Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
Why Small is BIG in 2020
Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]
E-Commerce Gets Spicy!
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for […]
Millennial Moms: The real retail disruptors
Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, […]
6 Tech Trends Affecting Your Marketing Team in 2016
(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of […]
14 Experts Share How to Recession-Proof Your Business
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]
Rock Stars of Content Marketing
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]
Checklist: Maximize Your Marketing Muscle
Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use […]
Video’s Killing It as a Marketing Star
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]
Boost the Reach of Your Next Speech
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation […]
31 Simple Secrets of Shareable Content
Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand […]
36 ways to feed the insatiable marketing beast
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
27 Ways to Take Your Content Further
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]
Position Yourself as an Expert
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
Boost Your Website Traffic: 10 Tips
The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To […]