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Tag: sales

June 23, 2015May 30, 2019Leadership Communications, Marketing, Strategic Communications

Win New Business With Irresistible Proposals

Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools […]

April 28, 2015May 30, 2019Leadership Communications, Marketing, Small Business, Strategic Communications

The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]

April 21, 2015June 6, 2019*Lead Generation, Leadership Communications, Small Business, Social Media, Strategic Communications

Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]

March 17, 2015May 30, 2019Marketing, Strategic Communications

More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]

February 10, 2015May 30, 2019Content Marketing, Customer Experience, Marketing, Small Business, Strategic Communications

Want Loyal Customers? Show Them Some Love

This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]

January 20, 2015May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing

Create Killer Content for a Competitive Edge

To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]

December 2, 2014May 30, 2019Marketing, Measurement

Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns […]

September 22, 2014May 30, 2019*Lead Generation, Social Media

Social Media Selling: A to Z

How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]

July 29, 2014May 30, 2019Brand, Content Marketing

5 Ways to Tell Your Company’s Story

Everybody loves a good story. Effective stories have the power to help your business stand out among rivals, engage prospects, win over […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and […]

October 29, 2013May 30, 2019Strategic Communications

Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies […]

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