Category: Public Relations (PR)

10 Reasons Amazon Should Pick Toronto for HQ2

Let’s do this, Amazon … Amazon CEO Jeff Bezos is busy taking over the world. He doesn’t have time to read in-depth proposals from cities vying for Amazon’s second headquarters (HQ2), a jackpot worth $5 billion U.S. and 50,000 lucrative tech jobs. To keep things simple, here’s a quick business case championing Toronto for Amazon […]

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Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

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Holiday Parties = Networking Goldmines

Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation you receive for holiday parties, including professional and industry social events. These networking events are golden opportunities to connect with people, build relationships and strengthen your professional network. Even holiday events you attend […]

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Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]

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2015 PR Fails … and What We Can Learn From Them

Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, FIFA and Bill Cosby. In time we’ll see whether these damaged brands will survive. In the meantime, let’s face it: In business and in life, people make mistakes. Whether our reputation is resilient […]

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Navigate a PR Crisis With Ease

Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major brands and personalities. These headlines prove that, in business as in life, bad stuff happens. Any company could make headlines due to a crisis involving a data breach, employee misconduct, financial issues or […]

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Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a book for young women. However, they both wanted to stand out and generate excitement among their target markets. Approach: I collaborated with each client and partners to develop compelling marketing campaigns. For the […]

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Stretch Your Marketing Budget

Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share your story with a broad audience. The media sector is insatiable, always hungry for good stories. So, using the media is the marketing equivalent of doing downward dog, energizing and strengthening your brand […]

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Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of the alliance within a specific B2B industry. Approach To help my client achieve business objectives, I: Analyzed the company’s past media campaigns; Researched targeted trade and mainstream publications; and Considered the client’s, editors’ […]

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PR in 2013: A Musical Tribute

As the year winds down, let’s take a musical journey as we reminisce about PR campaigns that stood out in 2013. Baby Got Back: After customers complained that lululemon yoga pants were “pilling” between the thighs and the seams were tearing, company founder and chairman Chip Wilson created more negative headlines. He claimed, “some women’s […]

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Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s age of relentless communication. Orwell’s rules can help brands engage customers and employees through clear, compelling content. To help your business stand out, apply Orwell’s timeless wisdom: Avoid clichés Use short words Cut […]

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Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. Know your audience: Your target always impacts your strategy. For instance, do they use social media? Read blogs? Prefer traditional media? Drill down further: Which specific print, broadcast and online properties attract your […]

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