Tag: content marketing

7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep your objective or call to action clear Emphasize your benefits Answer the 5 Ws (who, what, where, when, why) … and how Use simple keywords and short, clear sentences Limit the number of […]

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Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was more suitable for post-graduate English or IT professors than its true audience. In fact, a readability test tool suggested readers would need 17 years of formal education to comprehend the copy! Strategic Solutions: […]

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