Tag: strategic communications

B2B strategic communications plan to help marketing and communication teams align with their organization's big picture for superior ROI

B2B Strategic Communications Plan

Match your message to your big picture.

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Types of content marketing to create for thought leadership and lead generation

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?

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5 ways to generate B2B leads

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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1-Line Content Marketing Strategy

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Most Popular Types of Content

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Bulletproof Your Communications Strategy

Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]

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The Boardroom is the Best Classroom

Back to school season reminds us that knowledge is power. Throughout our careers, we accumulate valuable knowledge and wisdom, which could benefit others. Yet too often we keep our wisdom to ourselves, locked in our brain and hidden from view. Instead, we could choose to share what we know with a genuine intent to help […]

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20 Tips for Working Remotely (& Productively)

Now that warmer weather is here, it may be time to free yourself from the office to work from a more scenic locale — without compromising your productivity. To boost cost efficiencies, morale and retention, a growing number of companies are embracing programs for staff to work remotely. Whether they work from home, a coffee […]

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Content = Marketing

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Leadership Tips from Proven Tech Disruptors

Technology is today’s business game-changer. Its growing influence impacts everyone from the c-suite to the customer service frontlines. Now it’s impossible to discuss marketing, B2B or retail trends without mentioning technology’s impact. That’s why – regardless of the sector we’re in – it’s important to learn from successful, innovative tech leaders. Their valuable experiences and […]

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Helping is the new selling …

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Marketing Lessons from David Bowie Songs

Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A marketing mastermind, David Bowie intuitively embraced innovation, sparked trends and differentiated his brand. He fearlessly blended creative art with shrewd business deals to build an engaging and enduring empire (for five decades!). In […]

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Recipe for irresistible content …

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Infographic: 5 Disruptive Retail Trends in 2016

B2C brands: This infographic summarizes 5 Disruptive Retail Trends to Watch in 2016, my latest post for RangeMe.com.

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Tell your company’s stories …

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2015 PR Fails … and What We Can Learn From Them

Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, FIFA and Bill Cosby. In time we’ll see whether these damaged brands will survive. In the meantime, let’s face it: In business and in life, people make mistakes. Whether our reputation is resilient […]

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10 Qualities of Winning Entrepreneurs

In a recent LinkedIn post, over three dozen entrepreneurs generously shared with me their top tips for business success. They mentioned several recurring themes, including personal qualities that underpin business growth and prosperity. Based on their feedback, here are 10 of the most common qualities among winning entrepreneurs: Focused: They know why they launched their […]

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5 Proven Ways to Boost Your Brand Power

The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]

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