Tag: retailers

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. Media assets can help retailers: 🔹 Extend their marketing reach🔹 Embed their offerings into our everyday habits🔹 Personalize marketing to fuel e-commerce sales🔹 Reduce acquisition costs🔹 Maximize lifetime value per customer & loyalty […]

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Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce sales Notice how tech giants and department stores are adding livestreaming to their marketing strategies. Have you ever watched a retail livestream? Related: 2021 Retail Tech Trends2021 Retail Strategy Trends SOURCES: Droesch, Blake. […]

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Private Label Power

The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that growth (IRI). Private brands represent $120 billion in U.S. grocery sales alone (Boston Consulting Group). Now more private brands are popping up across retail categories – especially segments with solid sales during the […]

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Ravenous for E-Grocery

We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire time savings– Brands adapt to changing consumer tastes– Retailers seek omnichannel loyalty for a competitive edge Also, physical grocery stores have evolved to support omnichannel success with buy online pick up in store […]

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Delivering the Goods

The mall has arrived on our doorsteps. As e-commerce matures, we’ve seen remarkable growth in delivery services now that online shoppers expect home delivery that is: Fast Free Convenient These trends are fuelling demand for delivery that connects retailers, brands and restaurants with consumers (especially since we’ve been home all year). How often do you […]

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Porter’s 5 Forces: Retail 2021

Who has retail power? Porter’s 5 Forces model helps to explain market influences as retail undergoes tremendous upheaval. To manage fierce competition, companies can boost their bargaining power if they: Differentiate their offerings Reflect in-demand consumer trends Invest in e-commerce for omnichannel agility Also, as tech-driven supply chains grow in power, companies are establishing strategic […]

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