Retailers’ revenue rises either way …
🛍️ Private label’s popularity helps retailers grow their top line by selling their store brands to consumers (B2C win).
Private labels have evolved as brands in their own right.
📣 These sultry substitutes push national brands to spend more on retail media ads to stay visible and competitive, and win the sale (B2B win).
Do you plan to buy more private labels this holiday season?
_______________________
🔔🛍️ Follow me for more retail trends & strategy:
Subscribe to Retail Evolution on Substack or LinkedIn (or both!)
Follow me on LinkedIn
Subscribe to my YouTube channel
_______________________
Related:
Grocery 2026: 5 Trends Spicing Up Supermarkets & CPG
Private Label’s Global Growth
Why Grocery is a Retail Media Magnet
Private Label Power