Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the long term with thought leadership that established the company as the leading expert in their niche.
BUSINESS ISSUE:
After years of slower growth, a retail tech client invested in my marketing services to reinvigorate brand awareness tied with a B2B launch. The CEO hired me as a fractional marketing lead for a robust program of strategic communications.
APPROACH:
✅ Conducted an audit of recent marketing efforts and performance, to pinpoint priorities and growth opportunities.
✅ Prepared a holistic marketing strategy for the launch (thought leadership, influencer marketing, social media management, strategic advertising campaigns and media relations).
✅ Established the marketing infrastructure, thought leadership content cadence and detailed project management action plan for a steady digital presence to sustain retail industry interest and praise well after the launch.
RESULTS:
⭐ Achieved a top 10-15% of B2B thought leadership campaigns on LinkedIn for a client launch.
⭐ Secured national media coverage tied to the launch.
⭐ Evolved from low brand awareness to the category leader in this retail technology niche, especially in the US and Canadian retail industry.
⭐ Growth included engagements with a top 10 retailer, plus retail events seeking proven thought leaders.
⭐ Continued engagement and audience growth due to the proven, steady strategic communications program that improves SEO, GEO and social media performance.
⭐ Despite a lean team and modest budget, my client is seen as the pre-eminent leader in their niche.
Does your B2B team need support for an upcoming launch and/or thought leadership strategy and execution? Connect with me to see how my proven processes can help you.
CASE STUDY: B2B Launch Success + Thought Leadership Program
