CPG – Lisa Goller Marketing | Strategy | Content

November 19, 2025November 19, 2025AI, CPG, Retail, Retail Media, Strategy

Grocery 2026: 5 Trends Spicing Up Supermarkets & CPG

🎉 It’s the tastiest time of year! Now that it’s the holiday season and the all-important fourth quarter, it’s the perfect time […]

October 23, 2025October 23, 2025CPG, Customer Experience, Marketing, Retail, Retail Media, Sports, Strategy

Live Sports are Advertising Gold

⚾📣 Live sports are advertising gold Tomorrow the Toronto Blue Jays host the LA Dodgers for Game 1 of the World Series. […]

September 24, 2025October 10, 2025AI, Change Management, CPG, Retail, Retail Trends, Sports, Strategy

Q3 2025 Top Retail Trends

What happened in retail in Q3? Tech + techtonic shifts. What’s up: 🔺 Tariffs’ impact🔺 Retail media moves🔺 Sports as a retail […]

September 1, 2025September 1, 2025Change Management, CPG, Retail, Strategy

Retail’s Tariff Survival Strategies – Highlights Reel

Tariffs rewrite retail’s playbook. Executives at retailers and brands are making tough choices like: ✍️ Renegotiating supplier contracts ⏸️ Pausing expansion plans 📦 Stockpiling […]

August 4, 2024February 28, 2025CPG, Marketing, Retail Media

Endemic vs. Non-Endemic Brands – VIDEO

🔥 What’s hot in retail media in 2024? An emerging trend in retail media the growth of non-endemic brands. Walmart recently made […]

July 3, 2024February 28, 2025CPG, Private Label

Private Label Power VIDEO

Private labels, private brands, store brands, owned brands … Whatever you call them, they’re soaring in popularity right now. 📈 In the […]

June 2, 2024February 28, 2025CPG, Private Label, Retail

Private Label Gains Power

Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs […]

April 30, 2024February 28, 2025CPG, Retail, Retail Trends

2024 Global Grocery Trends

What’s in store for grocery? Growth and agility. Notice how grocery retailers are investing in: 🍎 Boosting the top line with retail […]

September 14, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Who Has Retail Media Power?

#30DaysofRetailMedia | Day 29: Who Has Retail Media Power? Retail media is magnetic … Around the world, the retail media space continues […]

September 7, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Measurement, Retail, Retail Media, Strategy

CTV Shakes Up Retail Media

#30DaysofRetailMedia | Day 24: CTV Shakes Up Retail Media Retail media plays a starring role in TV’s evolution. Retail media connected TV […]

September 6, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media, Strategy

Why Grocery is a Retail Media Magnet

#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 […]

September 5, 2023August 4, 2024Change Management, CPG, Marketing, Measurement, Retail, Retail Media

Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. […]

August 31, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Goes Full Funnel

#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]

August 30, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Tech

Ad Buying & Selling Evolve With Retail Media

#30DaysofRetailMedia | Day 18: Ad Buying & Selling Evolve With Retail Media Retailers are now media companies. More brands and agencies buy […]

August 29, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Inspires Retailer-Brand Collaboration

#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]

August 28, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% […]

August 25, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media

Retail Media Reveals Marketing Silos

#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS […]

August 22, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media