Retail Media Inspires Retailer-Brand Collaboration

#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration

The retailer-brand relationship keeps evolving from combative to collaborative.

Companies are rethinking how they do business, especially in light of new, lucrative opportunities created by retail media’s explosive growth.


⭐ Retailers and brands are evolving from a short-term, transactional mindset to a long-term partnership mindset

🛍 Companies are aligning their strategies to achieve mutual success by keeping their focus on delighting consumers

⭐ They’re shifting from disparate data silos to collaborative information sharing to better understand consumers’ evolving needs and habits


🛍 Retailers and brands seek efficiency and growth
⭐ These companies recognize they can’t do it all alone
🛍 Brands are no longer just suppliers – now they’re B2B buyers of retailers’ ads


There’s enough room for retailers, brands and consumers to win.

What would you add?

Retail Media Sparks Restructuring
Brands’ Retail Media Needs
Retailers’ Retail Media Needs

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