Category: Marketing

February 15, 2021June 15, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

China’s Retail Innovation

For a glimpse of retail’s future, let’s look at China. Since Friday […]

February 7, 2021February 7, 2021Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super […]

January 31, 2021February 3, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

How Retail Giants Compete

Rivals reveal where retail is heading. This final post in a series […]

January 17, 2021January 17, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications, Tech

Amazon 2021 Strategy Diamond

How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy […]

January 3, 2021January 9, 2021Change Management, CPG, Industry Research, Marketing, Retail, Tech

2021 Retail Tech Trends

In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled […]

October 21, 2020January 9, 2021Change Management, Customer Experience, Industry Research, Marketing, Retail, Tech

Walmart SWOT Analysis (Q4)

Walmart wants to win. This high-level SWOT analysis shows how Walmart has […]

October 19, 2020January 9, 2021Case Studies, Change Management, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications

Amazon SWOT Analysis (Q4)

Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In […]

October 16, 2020January 9, 2021CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Why Small is BIG in 2020

Big retailers think small. As the 2020 holiday sales season kicks off, […]

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain […]

September 7, 2020January 9, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Global E-Commerce Boom

The future of retail is online. This year’s global pandemic has made […]

August 17, 2020January 9, 2021Customer Experience, Industry Research, Marketing, Retail

Why Private Label’s Hot

Private label is on fire. McKinsey found 34% of consumers spent more […]

August 9, 2020February 3, 2022Customer Experience, Marketing, Retail, Tech

Amazon Gets Intimate

Oh baby: Amazon is getting intimate with us. It could be the […]

July 27, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

2020 Retail Trends

According to Stats Canada, Canadians caused a 99% surge in online purchases […]

June 28, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Amazon’s Path to Post-Pandemic Prosperity

This infographic’s alternative title could easily be Why Jeff Bezos Will be […]

June 21, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications

Pandemic Bestsellers

Shopping habits shift: As we all know, panic in March led to […]

June 14, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Retail, Strategic Communications, Tech

E-Grocery Success Factors

Consumers crave convenience: 2020 is boom time for grocery retailers with robust […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon […]

April 28, 2020January 9, 2021*Thought Leadership, Change Management, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications, Tech

Pandemic-Driven Pivots

Creativity conquers chaos: This year, agile companies have shown profound resilience by […]

April 20, 2020January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Leadership Communications, Marketing, Measurement, Strategic Communications, Tools & resources

5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market […]