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Category: Marketing

September 4, 2023August 4, 2024Brand, Marketing, Measurement, Retail, Retail Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]

September 1, 2023August 4, 2024Customer Experience, Marketing, Retail, Retail Media, Strategy

Retail Media is All About the Data

#30DaysofRetailMedia | Day 20: Retail Media is All About the Data It pays to know the customer. Brands use a retailer’s first-party […]

August 31, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Goes Full Funnel

#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]

August 30, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Tech

Ad Buying & Selling Evolve With Retail Media

#30DaysofRetailMedia | Day 18: Ad Buying & Selling Evolve With Retail Media Retailers are now media companies. More brands and agencies buy […]

August 29, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Inspires Retailer-Brand Collaboration

#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]

August 28, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% […]

August 25, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media

Retail Media Reveals Marketing Silos

#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS […]

August 24, 2023August 4, 2024Marketing, Retail, Retail Media, Tech

Retail Media Fuels Global Growth

#30DaysofRetailMedia | Day 14: Retail Media Fuels Global Growth The global digital retail media advertising market hit $111 billion US in 2022, […]

August 23, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Tech

Retail Media Leaders – Tech providers

#30DaysofRetailMedia | Day 13: Retail Media Leaders – Tech providers These tech leaders are connecting the retail media ecosystem. They have made […]

August 22, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media

Retail Media Leaders – Brands

#30DaysofRetailMedia | Day 12: Retail Media Leaders – Brands Who’s showing leadership among retail media advertisers? 🍏 Food & beverage💋 Health & […]

August 21, 2023August 4, 2024Marketing, Retail, Retail Media

Retail Media Leaders – Retailers

#30DaysofRetailMedia | Day 11: Retail Media Leaders – Retailers Who’s showing leadership in retail media? These global retailers. 3 key takeaways: 🛍 […]

August 18, 2023August 4, 2024Customer Experience, Marketing, Retail, Retail Media

Consumers’ Retail Media Needs

#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]

August 17, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Tech

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of […]

August 16, 2023August 4, 2024Brand, Marketing, Retail, Retail Media

Brands’ Retail Media Needs

#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]

August 15, 2023August 4, 2024Marketing, Retail, Retail Media, Strategy

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these […]

August 14, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Tech

Retail Media Stakeholders

#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]

August 11, 2023August 4, 2024CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Glossary

#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]

August 10, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media, Strategy

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]

August 9, 2023August 4, 2024Marketing, Retail, Retail Media, Tech

On-Site vs. Off-Site Retail Media

#30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach […]

August 8, 2023August 4, 2024Marketing, Retail, Retail Media, Tech

Online vs. Offline Retail Media

#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]

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