The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]
Category: Marketing
27 Ways to Take Your Content Further
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]
Position Yourself as an Expert
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience […]
Strut! Self-promotion tips from business leaders
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable […]
More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]
The #1 Way to Make Your Customers Happy
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]
50 Shades of Grape: Marketing tips from wine masters
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
Boost Your Website Traffic: 10 Tips
The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
Measure Your Marketing Muscle
Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns […]
Help Your Brand Stand Out
The threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand […]
Stretch Your Marketing Budget
Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]
Nail Your Elevator Pitch
Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part […]
Be a Content Marketing Rock Star
Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]