Category: Strategic Communications

24 Entrepreneurs’ Top Tips from their Dads

In time for Father’s Day, entrepreneurs around the world celebrated their tough and tender role models. These business owners remind us that our dads are more than just our parents. They are loving mentors and cheerleaders who have empowered and emboldened us to take risks, grow and succeed in pursuing our dreams. Now two dozen […]

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Millennial Moms: The real retail disruptors

Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). Don’t let the cute name fool you: these shrewd — and often tattooed — ladies are influential […]

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Business Tips from Toronto’s Bold Tech Entrepreneurs

Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global companies with its top talent, affordable Canadian dollar and mayor, John Tory, who proudly promotes the city as an innovation hotspot. Tory attended last night’s TechTO event at Toronto’s City Hall council chambers to discuss the technology sector’s success – and how it […]

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6 Tech Trends Affecting Your Marketing Team in 2016

(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of tech-driven marketing. And so should you. To compete effectively, your marketing team needs to stay up-to-date on tech innovations — and how they impact your communications with customers and prospects. To compete successfully […]

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5 Proven Ways to Boost Your Brand Power

The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]

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Make your marketing helpful …

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14 Experts Share How to Recession-Proof Your Business

In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in the first half of the year for the first time since 2009. Too often, news of a recession causes decision makers to panic and contract their marketing efforts. However, reacting by “going quiet” […]

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5 Questions Your B2B Marketing Must Answer

If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the buying process is longer and, amid all the digital clutter, attention spans are shorter. Decision makers are busier than ever. They often lack staff, budget and time. Far too often, B2B content misses […]

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Prove You’re a B2B Superhero

You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your most desirable prospects know? Today more B2B purchasers start their research online than B2C; sales often start with a Google search. This trend means your brand has a massive, untapped opportunity to strategically […]

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Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]

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Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a strategic communications plan. An effective communications plan acts as your company’s results-oriented roadmap, helping you get where you want to go — using minimal time, money and effort. Use the following steps to […]

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Navigate a PR Crisis With Ease

Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major brands and personalities. These headlines prove that, in business as in life, bad stuff happens. Any company could make headlines due to a crisis involving a data breach, employee misconduct, financial issues or […]

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Video’s Killing It as a Marketing Star

To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]

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Plan Your Content, Crush Your Competitors

The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: Be proactive and consistent (rather than reactive and random) with your external communications. To stay on track, manage your workflow and create impactful copy, develop an editorial calendar. An editorial calendar helps you […]

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Stand Out By Sharing Fresh Insights

There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]

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10 Ways Effective Leaders Gain Influence

Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on an emotional level. Their words influence and inspire others to achieve more than they could ever imagine. Use these 10 secrets of effective leaders to deliver powerful, influential messages: 1. Know Your Audience […]

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Win New Business With Irresistible Proposals

Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools to expand your business. Strategically developed proposals can help your company attract and win over your ideal target. Use these proven tips to create irresistible business proposals and win new business: 1. Think […]

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36 ways to feed the insatiable marketing beast

Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share memorable messages across multiple channels. In today’s fast-paced, digital marketing world, success in business requires a solid online presence – including fresh content marketing for search engine rankings – to stand out, engage […]

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The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]

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Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]

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