10 Ways Effective Leaders Gain Influence
Without exception, effective leaders are also superior communicators. These leaders carefully craft […]
Category: Strategic Communications
Win New Business With Irresistible Proposals
Where do you want to grow next? No matter what industry you’re […]
36 ways to feed the insatiable marketing beast
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite […]
The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted […]
Spring Cleaning for Strategic Communications
Spring is the perfect time to organize your communications, sort out the […]
Strut! Self-promotion tips from business leaders
To get ahead, you need to promote yourself. Research proves that business […]
More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may […]
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out […]
The #1 Way to Make Your Customers Happy
Customers are the lifeblood of your business. Successfully attracting and delighting customers […]
50 Shades of Grape: Marketing tips from wine masters
Tomorrow is National Drink Wine Day in the U.S. To celebrate a […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? […]
5 Ways Football Helps You Win in Business
Who knew beefcakes with pigskins could inspire better business? With the Super […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than […]
7 Ways to Block Your Rivals’ Shots
True story: A U.S. corporation apologized for its marketing copy on public […]
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your […]
Case Study: Break Through the Clutter
Situation: Two of my clients couldn’t have been more different: an IT […]
Discover Your Company’s Story Goldmines
Eureka! Your organization is already filled with an abundance of surprising, free […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent […]
Teamwork as a Competitive Advantage
This week, the world’s best soccer players begin competing in the 2014 […]