It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. COLLABORATIONSadidas + PelotonFamily Dollar + InstacartGap + WalmartGoogle + ShopifyTarget + AppleWhole Foods + The Weather Channel EXPANSIONBanking services: Amazon, IKEA, WalmartDigital ads: Amazon, Facebook, Family Dollar, Google, Macy’s, WalmartDTC brands: Andie, Harry’s, […]
What keeps retail CEOs up at night … Let’s revisit this 2021 Retail PEST Analysis from January 2021 to capture today’s market conditions. Additional factors: POLITICAL– International travel restrictions shift– U.S. infrastructure bill could help companies & consumers– CDC relaxes mask guidelines for fully vaccinated Americans ECONOMIC– Prices rise for products & raw materials– Retail […]
Retail looks different. Today marks one year since this piece initially went live, so let’s see which changes have stuck. LASTING CHANGES: E-commerce & e-grocery explosionHome delivery boom timeBOPIS & curbside pickupCashless is king MORE CHANGES: Dark storesOff-mall expansionDigital magnetism like AR & livestreaming OVERARCHING THEME:Most of these changes support online shopping and stores’ emerging […]
E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. Media assets can help retailers: 🔹 Extend their marketing reach🔹 Embed their offerings into our everyday habits🔹 Personalize marketing to fuel e-commerce sales🔹 Reduce acquisition costs🔹 Maximize lifetime value per customer & loyalty […]
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce sales Notice how tech giants and department stores are adding livestreaming to their marketing strategies. Have you ever watched a retail livestream? Related: 2021 Retail Tech Trends2021 Retail Strategy Trends SOURCES: Droesch, Blake. […]
Health drives global retail growth. The $1.5 trillion global wellness market boasts an annual growth rate of 5-10%. Consumers want to look and feel good. Most (79%) consumers believe wellness is important; 42% say it’s a top priority, according to McKinsey. See how consumers’ desire for immunity and/or glorious glutes has energized sales of: Equipment […]
This Mother’s Day, retail celebrates Mother Earth. 73% of global consumers say they would change their consumption habits to reduce their environmental impact, according to Nielsen. In response, more retailers and brands now protect the planet by adapting their: 🌎 Products🌎 Packaging🌎 Processes Overall themes include global industry collaboration, innovation and building trust with transparency […]
What’s in store? E-commerce’s influence. Online shopping growth has forced retailers to transform their brick-and-mortar stores into omnichannel assets. As e-commerce catapults forward, global retailers are collaborating with tech and logistics partners to deliver omnichannel: – Speed;– Agility; and– Convenience (Notice how many grocery and big box retailers are showing omnichannel resilience.) How else have […]
The mall has arrived on our doorsteps. As e-commerce matures, we’ve seen remarkable growth in delivery services now that online shoppers expect home delivery that is: Fast Free Convenient These trends are fuelling demand for delivery that connects retailers, brands and restaurants with consumers (especially since we’ve been home all year). How often do you […]
Retail companies go shopping … It’s barely March yet we’ve already seen intriguing retail acquisitions this year, as: – Amazon knows what Selz– Walmart’s Thunderstruck– ASOS wants its diverse assortment to be a HIIT. (I’ll show myself out.) TRENDS: – Health & wellness– Value & luxury tiers boom– Big retailers connect with small brands BIG […]
For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time to examine China’s growing influence on global e-commerce. Many retail tech investments we’ve seen in North America and Europe over the past year have been common for years in China. These innovations are […]
Rivals reveal where retail is heading. This final post in a series highlights how Amazon and Walmart lead with their strengths to earn lucrative consumer loyalty. For instance: – Amazon’s tech mastery delights consumers– Walmart’s low-cost leadership saves shoppers money– Both want to wow young, urban adults with e-commerce In addition: Walmart’s supplier diversity efforts […]
How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers and spooks rivals. For instance: CONSUMERS save time & money from unmatched tech efficiencies SUPPLY CHAIN PARTNERS gain resources that fuel growth & agility🥊 RIVALS had to react to an October Prime Day, […]
In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration to digital to satisfy our basic needs, from food to social connection. This year, we can expect the entire e-commerce infrastructure to mature with tech innovations like: Livestreaming E-grocery evolution Autonomous vehicles What other retail tech trends will influence the supply chain in […]
What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new year, as retailers and brands: – Fuel sales and consumer excitement– Cut inefficiencies– Gain lucrative new strengths See related infographics on:– 2020 Retail Partnerships– 2020 Retail PEST Analysis– Social Commerce is the Future […]