Retail Media Metrics
#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]
Tag: marketing
Retail Media Goes Full Funnel
#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]
Ad Buying & Selling Evolve With Retail Media
#30DaysofRetailMedia | Day 18: Ad Buying & Selling Evolve With Retail Media Retailers are now media companies. More brands and agencies buy […]
Retail Media Inspires Retailer-Brand Collaboration
#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]
Retail Media Sparks Restructuring
#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% […]
Retail Media Reveals Marketing Silos
#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS […]
Retail Media Fuels Global Growth
#30DaysofRetailMedia | Day 14: Retail Media Fuels Global Growth The global digital retail media advertising market hit $111 billion US in 2022, […]
Retail Media Leaders – Tech providers
#30DaysofRetailMedia | Day 13: Retail Media Leaders – Tech providers These tech leaders are connecting the retail media ecosystem. They have made […]
Consumers’ Retail Media Needs
#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]
Tech Providers’ Retail Media Needs
#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of […]
Brands’ Retail Media Needs
#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]
Retail Media Stakeholders
#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]
Retail Media Glossary
#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]
Endemic vs. Non-Endemic Brands in Retail Media
#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]
On-Site vs. Off-Site Retail Media
#30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach […]
Online vs. Offline Retail Media
#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]
Retail Media is on Fire
#30DaysofRetailMedia | Day 1: Retail Media is on Fire 🔥 Welcome to this new series dedicated to examining retail media’s profound influence […]
Top Retail Trends in Q2 2023
What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]
Retail Power in June 2023 – Porter’s 5 Forces
Who has retail power right now? This mid-year review of Porter’s 5 Forces shows retail stakeholders have retained their respective levels of […]
Look How Far Walmart Has Come
Look how far Walmart has come! Since 2020, Walmart has shown strategic agility by adapting to consumers’ needs, competitors’ moves and market […]