Cost-Effective Marketing Practices
Make your marketing more affordable. Recent marketing layoffs and budget cuts have forced marketing teams around the world to do more with […]
Tag: strategic communications
Happy Small Business Week!
How it all began … I always loved books (and dressing like a hoochie, apparently), so I feel grateful to celebrate 10 […]
Top Retail Trends – Q1 2023
What’s shaping 2023 retail strategy? So far this year, these 7 trends have dominated global headlines. Overarching themes include: ⭐ TECH: Retail […]
Meaty vs Snackable B2B Content
How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]
5 Steps to Make Your B2B Content More Strategic
Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]
B2B Content With Sizzle
B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]
2022 Retail PEST Analysis
What factors will influence retail strategy this year? Overarching themes in this year’s PEST analysis include: Global systemic restructuring: Supply chains, infrastructure […]
Instacart’s Pandemic Partnerships
Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery star is taking on rivals like Uber and DoorDash by […]
Target SWOT Analysis
Target is doing so many things right. Differentiating factors include: ⭐️ Happy, loyal associates⭐️ Powerful partnerships & private labels⭐️ A focus on […]
Meaty vs. Snackable B2B Content
How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing […]
Private Label Power
The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that […]
7 Ways to Boost Brand Trust
At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]
2020 Retail Trends
According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some […]
Amazon’s Path to Post-Pandemic Prosperity
This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]
How COVID-19 Changed the Face of Global Retail
COVID-19 has changed the face of retail. This year’s pandemic has affected retail companies across channels and around the world. This infographic […]
2020 Retail Rumble
Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting […]
Pandemic Power Play
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
5 Steps to Make Your Communications Strategic
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent […]
