Tag: strategic communications

2020 Retail Trends

According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some ways traditional sales seasons and retail strategies could change this year. Key success factors include: PROCESS IMPROVEMENTS:Prompt, reliable delivery and in-stock merchandise could make consumers more forgiving and loyal. (Advantage: Amazon) PHYSICAL STORES:BOPIS […]

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Amazon’s Path to Post-Pandemic Prosperity

This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping spree to secure its retail tech supremacy and customer-centric continuous improvement to position the company to thrive now and after COVID-19. These investments show Amazon’s priorities range from delivering short-term consumer benefits to […]

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How COVID-19 Changed the Face of Global Retail

COVID-19 has changed the face of retail. This year’s pandemic has affected retail companies across channels and around the world. This infographic shows how global retailers – including Amazon, Sephora, Lululemon, Tesco, and Alibaba – are adapting to consumer needs and coronavirus complexities. Overall themes include: 1. PROTECTION: Keeping consumers and workers safe remains paramount. […]

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2020 Retail Rumble

Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting market complexity, including economic and technological upheaval amid the coronavirus crisis. In this third and final piece in a series, we compare Walmart and Amazon’s enduring and pandemic-specific strategies to spot market opportunities […]

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Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last far beyond the current coronavirus crisis. The funds will simultaneously improve internal weaknesses and counter external threats to address issues with consumers, critics and competitors. What do you think of Amazon’s approach? Related […]

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5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent opportunity to support their C-suites. They can collaborate to ensure their approach to messaging aligns with corporate goals to help their company survive this crisis and reduce risk. This framework can help your […]

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B2B strategic communications plan to help marketing and communication teams align with their organization's big picture for superior ROI

B2B Strategic Communications Plan

Match your message to your big picture.

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Types of content marketing to create for thought leadership and lead generation

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?

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5 ways to generate B2B leads

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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1-Line Content Marketing Strategy

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Most Popular Types of Content

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Bulletproof Your Communications Strategy

Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]

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20 Tips for Working Remotely (& Productively)

Now that warmer weather is here, it may be time to free yourself from the office to work from a more scenic locale — without compromising your productivity. To boost cost efficiencies, morale and retention, a growing number of companies are embracing programs for staff to work remotely. Whether they work from home, a coffee […]

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Content = Marketing

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Leadership Tips from Proven Tech Disruptors

Technology is today’s business game-changer. Its growing influence impacts everyone from the c-suite to the customer service frontlines. Now it’s impossible to discuss marketing, B2B or retail trends without mentioning technology’s impact. That’s why – regardless of the sector we’re in – it’s important to learn from successful, innovative tech leaders. Their valuable experiences and […]

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Helping is the new selling …

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Marketing Lessons from David Bowie Songs

Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A marketing mastermind, David Bowie intuitively embraced innovation, sparked trends and differentiated his brand. He fearlessly blended creative art with shrewd business deals to build an engaging and enduring empire (for five decades!). In […]

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Recipe for irresistible content …

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