Category: Strategic Communications

B2B content marketing trends for lead generation sales 2019 2020 Lisa Goller

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.

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B2B strategic communications plan to help marketing and communication teams align with their organization's big picture for superior ROI

B2B Strategic Communications Plan

Match your message to your big picture.

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Strategic Content

Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for B2B and B2C marketing campaigns will help you ensure your content aligns with your strategy.

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Let’s get visual

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Types of content marketing to create for thought leadership and lead generation

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?

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How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven tips can help.

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In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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5 ways to generate B2B leads

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Break through the digital clutter …

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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1-Line Content Marketing Strategy

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Most Popular Types of Content

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Bulletproof Your Communications Strategy

Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]

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Grow your business (with a 1-Page Marketing Plan)

To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]

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Holiday Parties = Networking Goldmines

Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation you receive for holiday parties, including professional and industry social events. These networking events are golden opportunities to connect with people, build relationships and strengthen your professional network. Even holiday events you attend […]

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Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]

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5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]

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