Category: Strategic Communications

In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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Artisan Sales Soar as Consumers Invest in Quality

From beer to beauty, artisan products – goods made in small batches to reflect high-quality craftsmanship and care – are extremely popular among consumers right now. Unlike mainstream and mass-produced products, artisan products represent unique, affordable luxuries made with mastery. Millennials drive artisan sales Artisan products are a hit among Millennials, as this powerful cohort […]

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Small is Big. Here’s Proof.

Smaller suppliers and retailers, it’s your time. These companies have many reasons to feel hopeful, as their offerings exactly match many emerging market trends. The following trends prove small is in demand and, in several areas, how small companies can make a big impact. Retail Reinvention as Opportunity Market disruption means new opportunities for small […]

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Grocery E-Commerce Set to Surge

Although the overwhelming majority of grocery shopping currently takes place in physical stores, experts suggest this pattern will change in the next decade, as grocery e-commerce is poised to boom in the next decade. In the U.S., online grocery shopping could grow five-fold to $100 billion by 2025, according to new research by Food Marketing […]

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What Millennial Shoppers Want

Mastering the millennial mindset is a retail marketer’s dream. The largest generation in history, Millennials represent 92 million U.S. consumers in their prime spending years, controlling more than $600 billion in annual purchasing power.1 2 These tech-savvy, assertive shoppers represent such an influential and lucrative cohort that are forcing the retail and CPG industries to […]

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10 Reasons Amazon Should Pick Toronto for HQ2

Let’s do this, Amazon … Amazon CEO Jeff Bezos is busy taking over the world. He doesn’t have time to read in-depth proposals from cities vying for Amazon’s second headquarters (HQ2), a jackpot worth $5 billion U.S. and 50,000 lucrative tech jobs. To keep things simple, here’s a quick business case championing Toronto for Amazon […]

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Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

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Top 10 Cities for Female Entrepreneurs

Study: Top 10 cities for a female-friendly entrepreneur culture: 1. Toronto 2. New York 3. Sydney 4. Munich 5. Singapore 6. London 7. San Francisco Bay Area 8. Paris 9. Stockholm 10. Sao Paulo   … For a summary of the study by Dell and IHS, visit: ow.ly/xeSB30dJmDU

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7 Retail Lessons From NRF’s Big Show

Earlier this year, 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year. Here are seven lessons they learned about the trends disrupting the retail landscape – and how to prepare for emerging trends. 1. Be […]

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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5 ways to generate B2B leads

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Break through the digital clutter …

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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5 Lessons Business Schools Should Teach

Business schools provide a fantastic training ground for teaching students how to think rationally in the boardroom. However, how well do these schools guide students to embrace a holistic entrepreneurial mindset to help them innovate? The following tips reflect unexpected lessons we may not have learned in school, which promote an intuitive, entrepreneurial mindset. These […]

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Be an Octopus

Clients can come from anywhere, so stretch your tentacles all over by networking with diverse groups. Always be ready to grasp new opportunities to connect with others and help them.

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Strut into your next sales meeting …

Create a Brag Binder: Collect true stories of how you have excelled on different projects. Share: The business issue How you handled it The results These anecdotes will help you feel confident, so you’ll swagger into your next sales meeting.

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1-Line Content Marketing Strategy

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Most Popular Types of Content

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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