Retail Media Glossary

New To Brand:
Metric that measures how many of your conversions come from customers who haven’t bought from your brand within the past year.
>> Infographic: Retail Media Metrics

Non-endemic brands:
Brands whose ads promote a product or service that isn’t sold by the retailer.
>> Infographic: Endemic vs. Non-Endemic Brands in Retail Media
>> Short video: Endemic vs. Non-Endemic Brands in Retail Media

Off-site retail media:
Paid media, including external websites, apps and social media.
>> Infographic: On-Site vs. Off-Site Retail Media
>> Short video: On-Site vs. Off-Site Retail Media

Offline retail media:
Offline touchpoints include physical stores, in-store samples, physical coupons and direct mail.
>> Infographic: Online vs. Offline Retail Media
>> Short video: Online vs. Offline Retail Media

On-site retail media:
Retailers’ owned media, including their websites, apps and influencer marketing.
>> Infographic: On-site vs. Off-site Retail Media
>> Short video: On-site vs. Off-Site Retail Media

Online retail media:
Online touchpoints include websites, mobile apps, social media and digital circulars.
>> Infographic: Online vs. Offline Retail Media
>> Short video: Online vs. Offline Retail Media

Programmatic:
Programmatic ad buying is the use of software to buy digital advertising. Programmatic advertising enables marketers to target audiences using more detailed parameters. This technology platforms provide access to dozens of third-party data vendors that provide audience segments for ad targeting at a cost.

Retail media:
A broad set of advertising tools and infrastructure, where brands leverage a retailer’s customer data, digital platforms, in-store experiences or customer analytics for advertising execution and measurement.
>> Infographic: Retail Media Networks (market overview)
>> Infographic: Retail’s Global Appeal (major players, all-channel touchpoints) 

Return on advertising spend (ROAS):
ROAS is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.
>> Infographic: Retail Media Metrics

Share of voice (SOV):
SOV is a measure of the market your brand owns compared to your competitors. It acts as a gauge for your brand visibility and how much you dominate the conversation in your industry.
>> Infographic: Retail Media Metrics

Shopper marketing:
Activities focused on reaching a consumer along their online or offline shopping journey at the point of purchase.
>> Infographic: Retail Media Reveals Marketing Silos

Supply-side platform (SSP):
A supply-side platform is programmatic software for publishers  (i.e. retailers) to facilitate sales of their advertising impressions.

Trade marketing:
A strategy focused on wholesalers, retailers and distributors rather than consumers, with the goal of increasing demand with supply chain partners and getting products in front of consumers.
>> Infographic: Retail Media Reveals Marketing Silos

Walled garden:
A network or service that either restricts or makes it difficult for users to obtain applications or content from external sources. For example, cable TV and satellite TV are walled gardens, offering a finite number of channels and programs to their subscribers.

What other terms would you add?

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Sources:
Amazon Ads, Bigcommerce, Brandcrush, Coresight Research, Criteo, Digital Marketing Institute, dunnhumby, Gartner, IAB Canada, Inside Retail, Intentwise, Liveintent, PC Magazine, Sprout Social, The Trade Desk, Valentin Radu