Online vs. Offline Retail Media

#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media

Retail media is omnichannel, as this snackable post shows.

While many people think of retail media as strictly online properties, brands can also leverage offline touchpoints like in-store opportunities to reach consumers as they shop.

This year we’re seeing lots of overlap between digital and physical retail, as more technology moves into stores for retail media opportunities like:

⭐ In-store digital screens
πŸ› In-store radio
⭐ Smart fitting rooms
πŸ› Self-checkout communications

What examples would you add?

#30DaysofRetailMedia | Day 1: Retail Media is on Fire
Retail Media’s Global Appeal
Retail Media Networks (market overview)

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