Skip to content
+1.416.460.0659lisa@lisagoller.com
  • LinkedIn
  • Twitter
Lisa Goller Marketing | Strategy | Content | Project management
Toggle menu
  • Home
  • About
  • Services
  • Blog
  • Contact
May 31, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

1 Year Later – How Covid-19 Changed Global Retail

Retail looks different. Today marks one year since this piece initially went live, so let’s see which changes have stuck. LASTING CHANGES: […]

May 26, 2021May 26, 2021Brand, Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]

May 24, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Media, Social Media, Strategic Communications, Tech

Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]

May 16, 2021May 25, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Fitness Invigorates Retail

Health drives global retail growth. The $1.5 trillion global wellness market boasts an annual growth rate of 5-10%. Consumers want to look […]

May 8, 2021May 8, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Sustainable Advantage

This Mother’s Day, retail celebrates Mother Earth. 73% of global consumers say they would change their consumption habits to reduce their environmental […]

May 2, 2021August 20, 2021Change Management, Customer Experience, Industry Research, Retail, Tech

E-Commerce Fuels Stores’ Evolution

What’s in store? E-commerce’s influence. Online shopping growth has forced retailers to transform their brick-and-mortar stores into omnichannel assets. As e-commerce catapults […]

April 25, 2021April 25, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

Virtual Try-Ons: Try Before You Buy

Seeing is believing – and buying. To earn consumer trust and e-commerce sales, Retailers; Brands; and Tech companies … are investing in […]

April 18, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Private Label, Retail

Private Label Power

The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that […]

April 11, 2021April 11, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Ravenous for E-Grocery

We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire […]

April 4, 2021April 4, 2021Change Management, CPG, Customer Experience, Industry Research, Retail

Delivering the Goods

The mall has arrived on our doorsteps. As e-commerce matures, we’ve seen remarkable growth in delivery services now that online shoppers expect […]

March 28, 2021August 30, 2021Change Management, CPG, Industry Research, Retail, Small Business, Tech

Porter’s 5 Forces: Retail 2021

Who has retail power? Porter’s 5 Forces model helps to explain market influences as retail undergoes tremendous upheaval. To manage fierce competition, […]

March 21, 2021March 21, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Home Sweet Home

There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic […]

March 14, 2021February 3, 2022Brand, Change Management, CPG, Industry Research, Marketing, Retail, Small Business, Tech

COVID-19’s Retail Legacy

What. A. Year. Let’s look at COVID-19’s profound influence on global retail over the past 12 months, including 5 mega-trends. OVERALL THEMES: […]

March 7, 2021March 6, 2023CPG, Retail, Small Business

Ladies Who Launch

Women make their mark in business. In time for International Women’s Day, let’s celebrate women-owned businesses — and their growing influence. Notable […]

February 28, 2021March 1, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

2021 Retail Acquisitions

Retail companies go shopping … It’s barely March yet we’ve already seen intriguing retail acquisitions this year, as: – Amazon knows what […]

February 21, 2021January 31, 2022Small Business, Tools & resources

8 Lessons from 8 Years in Business

It’s party time! February marks 8 years since I launched by own business. As the number of new businesses has soared 38% […]

February 20, 2021February 20, 2021Leadership Communications, Small Business, Tools & resources

1-Page Business Plan

As a start-up owner, you don’t have time to write a 100-page business plan that meticulously details every strategy and process you’ll […]

February 15, 2021June 15, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

China’s Retail Innovation

For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time […]

February 7, 2021August 4, 2024Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Sports

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because […]

January 31, 2021August 4, 2024Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

How Retail Giants Compete

Rivals reveal where retail is heading. This final post in a series highlights how Amazon and Walmart lead with their strengths to […]

Posts pagination

< 1 … 9 10 11 … 19 >

Categories

  • *Lead Generation
  • *Thought Leadership
  • AI
  • Brand
  • Case Studies
  • Change Management
  • Content Marketing
  • CPG
  • Crisis Communications
  • Customer Experience
  • Editing
  • Finance
  • HR Communications
  • Industry Research
  • Internal Communications
  • Leadership Communications
  • Marketing
  • Measurement
  • Private Label
  • Public Relations (PR)
  • Public Speaking
  • Retail
  • Retail Media
  • Retail Trends
  • Small Business
  • Social Media
  • Sports
  • Strategic Communications
  • Strategy
  • Tech
  • Tools & resources
  • Uncategorized
  • Websites
Lisa Goller Marketing | B2B content with smarts + sizzle | Site by Karere Inc