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June 14, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Retail, Strategic Communications, Tech

E-Grocery Success Factors

Consumers crave convenience: 2020 is boom time for grocery retailers with robust e-commerce infrastructures. That’s because COVID-19 has shaped how we shop: […]

June 7, 2020January 31, 2024*Thought Leadership, Change Management, CPG, Industry Research, Internal Communications, Leadership Communications, Retail, Strategic Communications

2020 Retail PEST Analysis

What keeps CEOs up at night: Coronavirus impact, global recession, and mass protests and movements for starters. As this PEST analysis shows, […]

May 31, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Retail, Strategic Communications, Tech

How COVID-19 Changed the Face of Global Retail

COVID-19 has changed the face of retail. This year’s pandemic has affected retail companies across channels and around the world. This infographic […]

May 26, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Retail, Strategic Communications

2020 Retail Rumble

Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting […]

May 19, 2020January 9, 2021*Thought Leadership, Case Studies, Change Management, CPG, Customer Experience, Industry Research, Retail, Strategic Communications

Is Walmart winning?

2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The […]

May 10, 2020January 9, 2021*Thought Leadership, Case Studies, Change Management, CPG, Crisis Communications, Customer Experience, Industry Research, Leadership Communications, Retail, Strategic Communications, Tech

Is Amazon Pandemic-Proof?

Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted […]

May 8, 2020January 9, 2021*Thought Leadership, Change Management, Crisis Communications, HR Communications, Industry Research, Leadership Communications, Small Business, Strategic Communications

The New Skill Set

What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. jobless rate hit its highest level since the Great Depression […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]

April 28, 2020January 9, 2021*Thought Leadership, Change Management, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications, Tech

Pandemic-Driven Pivots

Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer […]

April 20, 2020January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Leadership Communications, Marketing, Measurement, Strategic Communications, Tools & resources

5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent […]

April 13, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Retail, Strategic Communications, Tech

9 Tech Trends Taking Off Due to Coronavirus

Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus […]

April 7, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Retail, Tech

Amazon is Perfectly Positioned for a Pandemic

Infographic - Amazon is Perfectly Positioned for a Pandemic. Lisa Goller. lisagoller.com

It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant is brilliantly positioned for this moment. Key trends driving Amazon’s […]

April 6, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Retail, Strategic Communications, Tech, Uncategorized

Coronavirus Fuels Hiring in These 6 Sectors

Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among […]

December 11, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

Save Time on Your Marketing in 2020

Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by […]

November 18, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Strategic Communications

Whole-Brain Content

The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]

October 1, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications

B2B Marketing for Lead Generation

B2B content marketing trends for lead generation sales 2019 2020 Lisa Goller

Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.

September 26, 2019January 9, 2021Uncategorized

4 Simple Ways to Grow Your Business

Proven marketing tips to stand out (even on a small budget!).

September 4, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications, Tools & resources

B2B Strategic Communications Plan

B2B strategic communications plan to help marketing and communication teams align with their organization's big picture for superior ROI

Match your message to your big picture.

August 7, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Internal Communications, Leadership Communications, Marketing, Public Relations (PR), Small Business, Strategic Communications, Uncategorized

Strategic Content

Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for […]

June 3, 2019January 9, 2021*Lead Generation, Content Marketing, Industry Research, Marketing, Small Business, Social Media, Strategic Communications

Let’s get visual

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