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Category: Marketing

April 11, 2021April 11, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Ravenous for E-Grocery

We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire […]

March 21, 2021March 21, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Home Sweet Home

There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic […]

March 14, 2021February 3, 2022Brand, Change Management, CPG, Industry Research, Marketing, Retail, Small Business, Tech

COVID-19’s Retail Legacy

What. A. Year. Let’s look at COVID-19’s profound influence on global retail over the past 12 months, including 5 mega-trends. OVERALL THEMES: […]

February 28, 2021March 1, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

2021 Retail Acquisitions

Retail companies go shopping … It’s barely March yet we’ve already seen intriguing retail acquisitions this year, as: – Amazon knows what […]

February 15, 2021June 15, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

China’s Retail Innovation

For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time […]

February 7, 2021August 4, 2024Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Sports

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because […]

January 31, 2021August 4, 2024Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

How Retail Giants Compete

Rivals reveal where retail is heading. This final post in a series highlights how Amazon and Walmart lead with their strengths to […]

January 24, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends

Walmart 2021 Strategy Diamond

Frugal is fashionable — and Walmart’s making moves to stay ahead. As value shopping and value-tier rivalry soar, this framework shows how […]

January 17, 2021August 4, 2024Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Strategic Communications, Tech

Amazon 2021 Strategy Diamond

How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers […]

January 3, 2021January 9, 2021Change Management, CPG, Industry Research, Marketing, Retail, Tech

2021 Retail Tech Trends

In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration to digital to satisfy our basic needs, from food to […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]

October 21, 2020January 9, 2021Change Management, Customer Experience, Industry Research, Marketing, Retail, Tech

Walmart SWOT Analysis (Q4)

Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this […]

October 19, 2020January 9, 2021Case Studies, Change Management, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications

Amazon SWOT Analysis (Q4)

Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded […]

October 16, 2020January 9, 2021CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Why Small is BIG in 2020

Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]

September 7, 2020January 9, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Global E-Commerce Boom

The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More […]

August 17, 2020August 4, 2024Customer Experience, Industry Research, Marketing, Private Label, Retail

Why Private Label’s Hot

Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing […]

August 9, 2020February 3, 2022Customer Experience, Marketing, Retail, Tech

Amazon Gets Intimate

Oh baby: Amazon is getting intimate with us. It could be the lockdown loneliness kicking in but I’m convinced that Amazon is […]

July 27, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

2020 Retail Trends

According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some […]

June 28, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Amazon’s Path to Post-Pandemic Prosperity

This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]

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