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Category: Strategic Communications

May 27, 2014May 30, 2019Measurement, Social Media, Strategic Communications

Boost Your Social Media ROI

Recently, social media has exploded from a playful phenomenon to a business […]

May 6, 2014May 30, 2019Leadership Communications, Strategic Communications

Share Your Strategy, Wow Your Staff

To remain agile and competitive, your company must continuously adapt to keep […]

April 8, 2014May 30, 2019Strategic Communications

Bulletproof Your Communications Strategy

In a flat economy, businesses face increasing pressure to stretch every marketing […]

April 1, 2014May 30, 2019Strategic Communications, Tools & resources

Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter […]

March 4, 2014January 7, 2016Leadership Communications, Strategic Communications

Negotiate With Ease: 5 Tips

Do negotiations make your heart pound and your mind race? You’re not […]

January 14, 2014May 30, 2019Content Marketing, Strategic Communications

Sell With Words: 10 Tips

Captivating content marketing is all about starting with a solid plan. Here […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come […]

December 10, 2013May 30, 2019Strategic Communications

Simplicity = Good Business Sense

Why is simplicity so hard? Some of my clients have worried that […]

December 3, 2013May 30, 2019Strategic Communications

Strategic Brief for Successful Projects

Do cross-functional projects make you think everyone speaks a different language? To […]

November 19, 2013May 30, 2019Strategic Communications

Think Like a Strategist

Before you create any new communication, start by focusing on the results […]

October 29, 2013May 30, 2019Strategic Communications

Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business […]

October 1, 2013May 30, 2019Strategic Communications, Tools & resources

Recipe for a Strategic Communications Plan

A strategic communications plan mixes together all your communication vehicles to accomplish […]

September 24, 2013May 30, 2019Strategic Communications, Tools & resources

Timeless Strategic Writing Tips

Whether we write for the web or print, copywriting is about understanding […]

September 17, 2013May 30, 2019Strategic Communications

Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your […]

September 12, 2013May 30, 2019Strategic Communications

Strategic Thinking: A Competitive Advantage

Before I write anything, I make sure I understand my clients’ business […]

September 5, 2013May 30, 2019Strategic Communications, Tools & resources

Objective Clarifier Tool

Aligning your communications with your corporate strategy makes the best business sense. […]

September 3, 2013May 30, 2019Strategic Communications

7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using […]

August 25, 2013May 30, 2019Strategic Communications

First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication […]

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