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Tag: digital

September 5, 2023August 4, 2024Change Management, CPG, Marketing, Measurement, Retail, Retail Media

Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. […]

August 17, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Tech

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of […]

August 8, 2023August 4, 2024Marketing, Retail, Retail Media, Tech

Online vs. Offline Retail Media

#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]

May 1, 2023August 4, 2024Retail, Retail Trends

Latin America E-Commerce Explodes

Latin America’s e-commerce market is muy caliente. In this final post in a series on global e-commerce, we look at how e-commerce […]

August 22, 2022August 4, 2024Retail, Retail Trends, Strategy, Tech

E-Commerce Catapults Forward

E-commerce keeps evolving. Last week we looked at how we’re still smitten by stores. Now let’s examine the effects of changing consumption […]

April 13, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Retail, Strategic Communications, Tech

9 Tech Trends Taking Off Due to Coronavirus

Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus […]

May 10, 2017March 25, 2018Content Marketing, Marketing, Social Media, Strategic Communications

Break through the digital clutter …

February 5, 2017May 30, 2019*Lead Generation, Content Marketing, Marketing, Small Business, Strategic Communications, Tools & resources

99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]

May 4, 2016May 30, 2019Content Marketing, CPG, Industry Research, Retail, Small Business, Strategic Communications

Millennial Moms: The real retail disruptors

Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, […]

November 10, 2015May 30, 2019*Lead Generation, Content Marketing, Marketing, Strategic Communications

5 Proven Ways to Boost Your Brand Power

The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through […]

May 26, 2015May 30, 2019Content Marketing, Strategic Communications

36 ways to feed the insatiable marketing beast

Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share […]

April 28, 2015May 30, 2019Leadership Communications, Marketing, Small Business, Strategic Communications

The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]

April 14, 2015May 30, 2019Content Marketing, Leadership Communications, Marketing, Small Business

27 Ways to Take Your Content Further

Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]

February 17, 2015May 30, 2019Industry Research, Marketing, Small Business, Strategic Communications

50 Shades of Grape: Marketing tips from wine masters

Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]

October 18, 2013May 30, 2019Marketing, Small Business

Successful Small Business Strategies

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]

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