B2B Marketing for Lead Generation
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Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
Tag: LinkedIn
5 Essential B2B Marketing Tactics
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For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]
Helping is the new selling …
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14 Experts Share How to Recession-Proof Your Business
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In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in the first half of the year for the first time since 2009. Too often, news of a recession causes decision makers to panic and contract their marketing efforts. However, reacting by “going quiet” […]
Prove You’re a B2B Superhero
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You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your most desirable prospects know? Today more B2B purchasers start their research online than B2C; sales often start with a Google search. This trend means your brand has a massive, untapped opportunity to strategically […]
Checklist: Maximize Your Marketing Muscle
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Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]
Video’s Killing It as a Marketing Star
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To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]
Stand Out By Sharing Fresh Insights
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There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]
Boost the Reach of Your Next Speech
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Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation at an industry conference or event, make sure your network – and target – know about it. To increase your influence and credibility, and drive demand for your expertise, expand your reach far […]
31 Simple Secrets of Shareable Content
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Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand story – and inspire their audience to share it with others. You don’t have to be a Kardashian or Jenner for your content to go viral. You, too, can expand your brand reach, […]
36 ways to feed the insatiable marketing beast
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Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share memorable messages across multiple channels. In today’s fast-paced, digital marketing world, success in business requires a solid online presence – including fresh content marketing for search engine rankings – to stand out, engage […]
Why Successful C-Suites Embrace Social Media
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Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]
27 Ways to Take Your Content Further
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Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post that proves you add more value than your competitors. Now it’s time to honour your hard work by maximizing the number of people who see your brilliance. Get better mileage out of your […]
Position Yourself as an Expert
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Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]
Want Loyal Customers? Show Them Some Love
Posted onThis Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your customers is a powerful business-building and marketing strategy that will help you build brand awareness, engagement and trust. Here are 5 ways to act like a smitten suitor and generously give back to […]
Boost Your Website Traffic: 10 Tips
Posted onThe Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To give your company greater visibility on the information highway, and increase leads and sales, you need to attract more traffic to your website. Consistently attracting more website visitors gives you a larger pool […]
Create Killer Content for a Competitive Edge
Posted onTo make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts to outmaneuver your rivals. The best way is to consistently share useful information to attract and engage customers to ultimately boost sales. The good news? Your company is already bursting with stories and […]
Top 5 Ways to Toot Your Brand’s Horn
Posted onIn today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So let’s end the year by reviewing the top 5 strategic communication tips that will help your brand stand out and look good by demonstrating its value. Build these 5 best practices into your […]
Want Happy, Engaged Employees?: 7 Tips
Posted onWhat’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]
Help Your Brand Stand Out
Posted onThe threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand out and resonate with their target market. What’s even trickier is trying to attract attention in an oversaturated market with a limited marketing budget. To get your brand noticed, use these cost-effective tips: […]