Q4 2024 Top Retail Trends
What happened in retail in Q4? What’s up: 🔺 Holiday deals🔺 AI’s ubiquity🔺 Social shopping (& more) What’s down: 🔻 TikTok’s leverage […]
Tag: social media
Retail Media Partnership Trends
#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers […]
Consumers’ Retail Media Needs
#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]
Top Retail Trends in Q2 2023
What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]
South Africa E-Commerce Matures
Mature e-commerce markets (US, UK and China) often grab attention. This second post in a global e-commerce series flips the map upside […]
Social Shopping Evolution
E-commerce is getting more social. More retailers and brands align their online marketing with consumers’ habits to reach them where they already […]
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Virtual Try-Ons: Try Before You Buy
Seeing is believing – and buying. To earn consumer trust and e-commerce sales, Retailers; Brands; and Tech companies … are investing in […]
Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
B2B Marketing for Lead Generation
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
In-Demand Content
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
On social media, be relatable
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
99 Ways to Score a Marketing Touchdown
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
Millennial Moms: The real retail disruptors
Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, […]
6 Tech Trends Affecting Your Marketing Team in 2016
(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of […]
14 Experts Share How to Recession-Proof Your Business
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]
Rock Stars of Content Marketing
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]