Tag: social media
B2B Marketing for Lead Generation
October 1, 2019
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
B2B Strategic Communications Plan
September 4, 2019
Match your message to your big picture.
In-Demand Content
October 16, 2018
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
Break through the digital clutter …
May 10, 2017
On social media, be relatable
April 23, 2017
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
Most Popular Types of Content
February 15, 2017
99 Ways to Score a Marketing Touchdown
February 5, 2017
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]
What You Can Learn From Zara’s Product Controversy
August 4, 2016
Global fashion retailer Zara recently caused a public uproar following accusations the brand copied the work of independent artists. Last month Los Angeles-based artist Tuesday Bassen announced she had filed an official complaint against Zara for copyright infringement. She joins at least a dozen artists who allege Zara stole their designs, adding their work to […]
Millennial Moms: The real retail disruptors
May 4, 2016
Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). Don’t let the cute name fool you: these shrewd — and often tattooed — ladies are influential […]
6 Tech Trends Affecting Your Marketing Team in 2016
January 13, 2016
(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of tech-driven marketing. And so should you. To compete effectively, your marketing team needs to stay up-to-date on tech innovations — and how they impact your communications with customers and prospects. To compete successfully […]
Infographic: 5 Disruptive Retail Trends in 2016
January 5, 2016
B2C brands: This infographic summarizes 5 Disruptive Retail Trends to Watch in 2016, my latest post for RangeMe.com.
14 Experts Share How to Recession-Proof Your Business
October 14, 2015
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in the first half of the year for the first time since 2009. Too often, news of a recession causes decision makers to panic and contract their marketing efforts. However, reacting by “going quiet” […]
Rock Stars of Content Marketing
October 9, 2015
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and its content — have ignited the brand’s popularity and global dominance. In the 2014 video Meet Me at Starbucks, the coffee giant tells its brand story by letting its customers tell their own […]
Navigate a PR Crisis With Ease
August 25, 2015
Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major brands and personalities. These headlines prove that, in business as in life, bad stuff happens. Any company could make headlines due to a crisis involving a data breach, employee misconduct, financial issues or […]
31 Simple Secrets of Shareable Content
June 17, 2015
Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand story – and inspire their audience to share it with others. You don’t have to be a Kardashian or Jenner for your content to go viral. You, too, can expand your brand reach, […]
The Most Cost-Effective Marketing Tactic
April 28, 2015
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]
Why Successful C-Suites Embrace Social Media
April 21, 2015
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]
27 Ways to Take Your Content Further
April 14, 2015
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post that proves you add more value than your competitors. Now it’s time to honour your hard work by maximizing the number of people who see your brilliance. Get better mileage out of your […]
Position Yourself as an Expert
March 31, 2015
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]
50 Shades of Grape: Marketing tips from wine masters
February 17, 2015
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s shine a spotlight on the wine industry – and how you can benefit from its marketing tips. Despite an influx of new wine drinkers, global wine consumption has decreased in recent years due […]