Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
Tag: strategy
5 Ways Football Helps You Win in Business
Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review […]
Create Killer Content for a Competitive Edge
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]
CEOs’ Top 10 Twitter Topics
Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. […]
Teamwork as a Competitive Advantage
This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how […]
Boost Your Social Media ROI
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a […]
Share Your Strategy, Wow Your Staff
To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you […]
Bulletproof Your Communications Strategy
In a flat economy, businesses face increasing pressure to stretch every marketing dollar further while achieving results. Do you know which areas […]
The Most Cost-Effective Morale Booster
Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Build a Brilliant Business Blog
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from […]
Crisis Communications, Rob Ford Style
For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous revelations of alleged crack cocaine use, public drunkenness and lewd […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]