Category: *Thought Leadership

Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

Continue Reading

7 Retail Lessons From NRF’s Big Show

Earlier this year, 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year. Here are seven lessons they learned about the trends disrupting the retail landscape – and how to prepare for emerging trends. 1. Be […]

Continue Reading

Lead Validation Makes Your Content Marketing More Profitable

(Guest post by Aaron Wittersheim.) Publishing great content gets you very, very, very close to the finish line if your goal is lead generation. However, even with terrific content, many companies and entrepreneurs just can’t seem to cross that finish line and capture a significant number of sales leads. Why not? One problem that cripples […]

Continue Reading

5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]

Continue Reading

The Boardroom is the Best Classroom

Back to school season reminds us that knowledge is power. Throughout our careers, we accumulate valuable knowledge and wisdom, which could benefit others. Yet too often we keep our wisdom to ourselves, locked in our brain and hidden from view. Instead, we could choose to share what we know with a genuine intent to help […]

Continue Reading

Entrepreneurship: The Ultimate Wild Ride

The rollercoaster of entrepreneurship can be as bumpy and lonely as it is exhilarating and lucrative. It’s a wild ride filled with thrilling curves and stomach-turning descents. Sometimes you laugh, sometimes you scream. As the business owner, you make all the decisions. You oversee (or, possibly, perform) all the functions. You alone are accountable for […]

Continue Reading

Infographic: 4 Ways to Capitalize on the “Buy Local” Movement

Consumers value the superior quality of local products and the “buy local” movement has made retailers more willing to partner with local suppliers. That’s because local suppliers offer mutually beneficial, strategic value. View the full infographic depicting 4 ways your consumer goods company can capitalize on the “Buy Local” movement, as published by RangeMe.   […]

Continue Reading

How Local Products Attract Happy, Loyal Customers

Although online shopping offers the allure of a vast and exotic global marketplace, a growing number of consumers are choosing to shop close to home. That’s because the “buy local” movement has grown in popularity among businesses and consumers alike – far beyond local produce and other foods. Retailers increasingly source local products to streamline […]

Continue Reading

Infographic: 5 Disruptive Retail Trends to Watch

To adapt to constantly evolving consumer demand in 2016, the retail and consumer goods sectors will continue to face disruption from consumer and competitive trends. From local product sourcing to omnichannel personalization, this infographic depicts the Top 5 Retail Trends to Watch in 2016 in my article for RangeMe.   Lisa Goller is a marketing […]

Continue Reading

20 Proven Ways to Reach Your 2016 Goals

What’s the best way to reach your 2016 business goals? Start by stopping. Take some time today to reflect on what you want to achieve by the end of the year. By beginning with the end in mind, you can choose to communicate in ways that will move your business forward. Regardless of the business […]

Continue Reading

Leadership Tips from Proven Tech Disruptors

Technology is today’s business game-changer. Its growing influence impacts everyone from the c-suite to the customer service frontlines. Now it’s impossible to discuss marketing, B2B or retail trends without mentioning technology’s impact. That’s why – regardless of the sector we’re in – it’s important to learn from successful, innovative tech leaders. Their valuable experiences and […]

Continue Reading

Helping is the new selling …

Continue Reading

Leadership Lessons from Toronto’s Tech Titans

In Toronto’s booming technology sector, companies are competing for top talent while trying to attract investors, remain agile and stay ahead of rapidly-evolving industry trends. Due to explosive growth, Toronto’s tech job growth rate is well above the overall employment rate, according to the Financial Post. To learn from proven leaders and rising stars in […]

Continue Reading

Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]

Continue Reading

Stand Out By Sharing Fresh Insights

There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]

Continue Reading

Position Yourself as an Expert

Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]

Continue Reading

Strut! Self-promotion tips from business leaders

To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable with selling themselves and their strengths. How self-promotion can help you These findings on self-promotion apply to entrepreneurs and executives alike. If you’re an entrepreneur, you’re the face of your brand; to boost […]

Continue Reading

Create Killer Content for a Competitive Edge

To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts to outmaneuver your rivals. The best way is to consistently share useful information to attract and engage customers to ultimately boost sales. The good news? Your company is already bursting with stories and […]

Continue Reading

19 Proven Ways to Reach Your 2015 Goals

To save time and effort as you pursue your 2015 business goals, start by stopping. Take some time today to reflect on what you want to achieve by the end of the year. By beginning with your desired end in mind, you can strategically choose to communicate in ways that will move your business forward. […]

Continue Reading