Tag: clear

More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals as compelling sales tools can help your company stand out, win major accounts and boost your revenue fast. Apply these 5 tips to charm decision makers with strong sales proposals: 1. Use a […]

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Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps “level the playing field” for companies of all sizes to turn themselves into giants by telling their story — all for minimal cost. Here are five ways your company can gain a competitive […]

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A (Canadian) Branding Exercise

Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and can build value. In honour of Canada Day, we’ll examine a patriotic brand, Molson Canadian beer. Molson Canadian stands out from all the other domestic and foreign beer brands by relying on its […]

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Share Your Strategy, Wow Your Staff

To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you keep your staff “in the loop,” aligned and enthusiastic in the face of rapid-fire strategic challenges? Leadership guru and Harvard business professor John Kotter suggests the following tips to share your strategy with […]

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Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of the alliance within a specific B2B industry. Approach To help my client achieve business objectives, I: Analyzed the company’s past media campaigns; Researched targeted trade and mainstream publications; and Considered the client’s, editors’ […]

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Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the effectiveness of your communications, you can distinguish between what delivers an attractive return on investment and what you need to polish. Strategic Considerations An effective communications audit asks: What are our communications goals […]

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The Most Cost-Effective Morale Booster

Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. A clear link exists between outstanding organizational performance and outstanding culture. Executive communication plays a major role in both. What Employees Want According to research, the topics employees want to hear about from […]

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7 “Go For Gold” Presentation Tips

Olympic athletes aren’t the only ones who strive to “own the podium.” Just as athletes must practice their sport to win, executives and business owners must practice public speaking to make connections and compete effectively. Use these 7 gold medal presentation tips to win over your audience: Start with a clear purpose: Remind yourself why […]

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Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and into action. To achieve your business goals this year, make sure your communications plan revolves around them. Start 2014 with a bang with these strategic communication plan best practices: Tie communications to business […]

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Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s age of relentless communication. Orwell’s rules can help brands engage customers and employees through clear, compelling content. To help your business stand out, apply Orwell’s timeless wisdom: Avoid clichés Use short words Cut […]

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Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal for years. Approach: To understand the client’s strategy, I analyzed 20 sample emails and considered: If I received this email, would I even open it? Is it clear? Do I understand why I […]

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Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our digital world of 140-character messages, bad writing habits lead to ineffective communications that readers ignore. To break bad habits and create clear communications your audience will read, use these tips: Know why you’re […]

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Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick an audience you can relate to. Choose and audience you understand and admire — then tailor your product to their pain points. 2. Consider long-term potential. Among customers that will adopt early, which […]

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Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best practices to keep your audience interested and engaged: Challenge yourself to think of your audience’s point of view Use an outline that is clear, focused and logical Get straight to the point; start […]

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7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep your objective or call to action clear Emphasize your benefits Answer the 5 Ws (who, what, where, when, why) … and how Use simple keywords and short, clear sentences Limit the number of […]

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Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was more suitable for post-graduate English or IT professors than its true audience. In fact, a readability test tool suggested readers would need 17 years of formal education to comprehend the copy! Strategic Solutions: […]

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First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before they can achieve their business goals, they need strong relationships with their employees, customers and the public. To build those strong relationships, an organization must first apply these communication fundamentals: Know your subject: […]

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