CASE STUDY – Community Management & Engagement Leadership – Lisa Goller Marketing | Strategy | Content

BUSINESS ISSUE:

A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial relationships. The CEO hired me as a marketing consultant to bring structure, proven processes and problem-solving to a large marketing team.

APPROACH:

✅ Co-led a committee of 19 retail and media leaders to drive awareness and interest within the group using multiple distribution channels.

✅ Transformed initial brainstorming plan into a detailed, written community management strategy, including member communications, value-added benefits and reporting standards.

✅ Led weekly team meetings to ensure alignment and progress.

✅ Reported to senior executives at least monthly.

✅ Presented to community members to educate them on how they benefit and exactly how to participate.

✅ Listened to member feedback and promptly refined our approach to reflect their needs.

RESULTS:

⭐ Promoted to lead the community management committee within 2 weeks.

⭐ Grew member engagement by 40% within 3 months by applying community management best practices I gained serving grocery, e-commerce, healthcare and sports communities throughout my marketing career.

⭐ Initiated popular rewards programs to encourage new habits for mutual gain and make membership fun.
This interactive approach was so well received that management replicated it for subsequent corporate initiatives.

⭐ Earned praise from retail community members, senior executives and corporate sponsors.

⭐ Immediately hired to lead or support 4 more high-priority projects to serve global retail stakeholders.

Do you need help with community management, including vibrant marketing that resonates and builds brand engagement, credibility and trust across your most valuable stakeholder groups?

Connect with me to see if I am (or someone in my network is) a good fit for your team’s needs.

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