What LinkedIn Wants: Best practices the algorithm rewards

Frustrated by LinkedIn’s algorithm U-turn?

You aren’t alone.

(My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal about the effect on their marketing efforts.)

As all social media platforms rejig their direction, it’s important to stay up-to-date with what actually works so you can continue to get in front of your desired audience.

The following 3 trends explain what changed — and how you can adapt right away.


Save or share these tips, and follow for way more B2B marketing best practices to grow your own reach and influence.

What 2026 LinkedIn best practices would you add?

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🔔🛍️ Stay on top of the hottest retail & B2B marketing trends:

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