8 Reasons Businesses Love Freelancers
The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. […]
Category: Marketing
8 Reasons Workers Embrace Freelancing
Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The […]
Win Big and Fast: 5 Strategic Sales Tips
Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a […]
Why E-Commerce Giants are Getting Physical
In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online […]
24 Entrepreneurs’ Top Tips from their Dads
In time for Father’s Day, entrepreneurs around the world celebrated their tough and tender role models. These business owners remind us that […]
Marketing Lessons from David Bowie Songs
Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A […]
6 Tech Trends Affecting Your Marketing Team in 2016
(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of […]
5 Proven Ways to Boost Your Brand Power
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through […]
14 Experts Share How to Recession-Proof Your Business
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]
Rock Stars of Content Marketing
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]
5 Questions Your B2B Marketing Must Answer
If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the […]
Prove You’re a B2B Superhero
You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your […]
Checklist: Maximize Your Marketing Muscle
Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use […]
Video’s Killing It as a Marketing Star
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]
Win New Business With Irresistible Proposals
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools […]
Boost the Reach of Your Next Speech
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation […]