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Tag: audience

November 9, 2016April 5, 2025Leadership Communications, Marketing, Public Relations (PR), Strategic Communications

Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and […]

September 8, 2015May 30, 2019Measurement, Strategic Communications, Tools & resources

Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]

July 14, 2015May 30, 2019Internal Communications, Leadership Communications, Strategic Communications

10 Ways Effective Leaders Gain Influence

Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on […]

April 7, 2015May 30, 2019Internal Communications, Measurement, Strategic Communications

Spring Cleaning for Strategic Communications

Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, […]

March 10, 2015May 30, 2019Leadership Communications, Public Speaking, Strategic Communications

7 Secrets of Successful Speeches

Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]

August 19, 2014May 30, 2019Content Marketing, Strategic Communications

Discover Your Company’s Story Goldmines

Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what […]

July 29, 2014May 30, 2019Brand, Content Marketing

5 Ways to Tell Your Company’s Story

Everybody loves a good story. Effective stories have the power to help your business stand out among rivals, engage prospects, win over […]

June 3, 2014May 30, 2019Leadership Communications, Marketing, Public Speaking, Small Business

Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part […]

April 29, 2014May 30, 2019Content Marketing, Marketing

Be a Content Marketing Rock Star

Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]

April 1, 2014May 30, 2019Strategic Communications, Tools & resources

Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]

February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites

Web Writing S.O.S.

In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]

January 21, 2014May 30, 2019Social Media

Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]

December 3, 2013May 30, 2019Strategic Communications

Strategic Brief for Successful Projects

Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]

October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business

Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]

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