Tag: B2B

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]

May 21, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications

How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven […]

October 16, 2018October 16, 2018*Lead Generation, Content Marketing, Marketing, Strategic Communications

In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

April 23, 2017June 30, 2017*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually […]

February 15, 2017October 25, 2018Content Marketing, Marketing, Strategic Communications

Most Popular Types of Content

October 31, 2016May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Strategic Communications

5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to […]

March 3, 2016June 28, 2016*Lead Generation, Content Marketing, Marketing

Content = Marketing

February 4, 2016February 4, 2016*Lead Generation, *Thought Leadership, Content Marketing, Customer Experience

Helping is the new selling …

January 21, 2016December 7, 2016Content Marketing, Uncategorized

Use content to prove your value

January 15, 2016May 30, 2019Industry Research, Small Business, Tech

Toronto Needs Tech Disruptors, Say Public & Private Sectors

Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global IT companies. The city boasts top talent, an affordable Canadian […]

January 14, 2016May 30, 2019Marketing

Marketing Lessons from David Bowie Songs

Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A […]

January 13, 2016May 30, 2019Industry Research, Strategic Communications, Tech

Business Tips from Toronto’s Bold Tech Entrepreneurs

Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global companies with its top talent, affordable Canadian dollar and mayor, […]

January 13, 2016May 30, 2019*Lead Generation, Industry Research, Marketing, Strategic Communications, Tech

6 Tech Trends Affecting Your Marketing Team in 2016

(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of […]

December 17, 2015December 7, 2016Content Marketing, Marketing

Tell your company’s stories …

December 14, 2015May 30, 2019Public Relations (PR)

2015 PR Fails … and What We Can Learn From Them

Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, […]

November 27, 2015May 30, 2019Leadership Communications, Small Business

10 Qualities of Winning Entrepreneurs

In a recent LinkedIn post, over three dozen entrepreneurs generously shared with me their top tips for business success. They mentioned several […]

November 10, 2015May 30, 2019*Lead Generation, Content Marketing, Marketing, Strategic Communications

5 Proven Ways to Boost Your Brand Power

The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through […]

November 5, 2015December 7, 2016Content Marketing, Marketing, Strategic Communications

Make your marketing helpful …

October 27, 2015October 27, 2016Case Studies, Content Marketing, Leadership Communications

Executive Ghostwriter as a Time Saver

It’s frightful: Business executives are bursting with brilliant insights – yet they have no time to share them. That’s why some leaders […]

October 14, 2015May 30, 2019*Lead Generation, Content Marketing, Leadership Communications, Marketing, Small Business, Strategic Communications

14 Experts Share How to Recession-Proof Your Business

In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]