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Tag: clear

March 17, 2015May 30, 2019Marketing, Strategic Communications

More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may […]

September 30, 2014May 30, 2019Content Marketing, Strategic Communications

Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your […]

July 1, 2014May 30, 2019Brand, Industry Research, Marketing, Strategic Communications, Tools & resources

A (Canadian) Branding Exercise

Branding is more important than ever in business, as brands convey consistent […]

May 6, 2014May 30, 2019Leadership Communications, Strategic Communications

Share Your Strategy, Wow Your Staff

To remain agile and competitive, your company must continuously adapt to keep […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a […]

April 1, 2014May 30, 2019Strategic Communications, Tools & resources

Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter […]

March 11, 2014May 30, 2019HR Communications, Internal Communications

The Most Cost-Effective Morale Booster

Recent research indicates improving the communication of senior executives may be the […]

February 11, 2014May 30, 2019Leadership Communications, Public Speaking

7 “Go For Gold” Presentation Tips

Olympic athletes aren’t the only ones who strive to “own the podium.” […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come […]

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business […]

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify […]

September 17, 2013May 30, 2019Strategic Communications

Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your […]

September 3, 2013May 30, 2019Strategic Communications

7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using […]

August 25, 2013May 30, 2019Strategic Communications

First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication […]

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