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Tag: clear

March 17, 2015May 30, 2019Marketing, Strategic Communications

More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]

September 30, 2014May 30, 2019Content Marketing, Strategic Communications

Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]

July 1, 2014May 30, 2019Brand, Industry Research, Marketing, Strategic Communications, Tools & resources

A (Canadian) Branding Exercise

Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]

May 6, 2014May 30, 2019Leadership Communications, Strategic Communications

Share Your Strategy, Wow Your Staff

To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]

April 1, 2014May 30, 2019Strategic Communications, Tools & resources

Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]

March 11, 2014May 30, 2019HR Communications, Internal Communications

The Most Cost-Effective Morale Booster

Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]

February 11, 2014May 30, 2019Leadership Communications, Public Speaking

7 “Go For Gold” Presentation Tips

Olympic athletes aren’t the only ones who strive to “own the podium.” Just as athletes must practice their sport to win, executives […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and […]

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]

September 17, 2013May 30, 2019Strategic Communications

Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]

September 3, 2013May 30, 2019Strategic Communications

7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]

August 25, 2013May 30, 2019Strategic Communications

First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before […]

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