Tag: ghostwriter
10 Qualities of Winning Entrepreneurs
November 27, 2015
In a recent LinkedIn post, over three dozen entrepreneurs generously shared with me their top tips for business success. They mentioned several recurring themes, including personal qualities that underpin business growth and prosperity. Based on their feedback, here are 10 of the most common qualities among winning entrepreneurs: Focused: They know why they launched their […]
5 Proven Ways to Boost Your Brand Power
November 10, 2015
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]
Executive Ghostwriter as a Time Saver
October 27, 2015
It’s frightful: Business executives are bursting with brilliant insights – yet they have no time to share them. That’s why some leaders use a ghostwriter, a writer who anonymously articulates their ideas while the executive gets the spotlight, the credit and the results. In time for Halloween, here’s a case study on using a ghostwriter […]
5 Questions Your B2B Marketing Must Answer
September 28, 2015
If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the buying process is longer and, amid all the digital clutter, attention spans are shorter. Decision makers are busier than ever. They often lack staff, budget and time. Far too often, B2B content misses […]
Checklist: Maximize Your Marketing Muscle
September 9, 2015
Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]
Strategic Communications 101
September 8, 2015
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a strategic communications plan. An effective communications plan acts as your company’s results-oriented roadmap, helping you get where you want to go — using minimal time, money and effort. Use the following steps to […]
Video’s Killing It as a Marketing Star
August 19, 2015
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]
Plan Your Content, Crush Your Competitors
August 11, 2015
The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: Be proactive and consistent (rather than reactive and random) with your external communications. To stay on track, manage your workflow and create impactful copy, develop an editorial calendar. An editorial calendar helps you […]
Stand Out By Sharing Fresh Insights
July 28, 2015
There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]
10 Ways Effective Leaders Gain Influence
July 14, 2015
Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on an emotional level. Their words influence and inspire others to achieve more than they could ever imagine. Use these 10 secrets of effective leaders to deliver powerful, influential messages: 1. Know Your Audience […]
Win New Business With Irresistible Proposals
June 23, 2015
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools to expand your business. Strategically developed proposals can help your company attract and win over your ideal target. Use these proven tips to create irresistible business proposals and win new business: 1. Think […]
Boost the Reach of Your Next Speech
June 17, 2015
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation at an industry conference or event, make sure your network – and target – know about it. To increase your influence and credibility, and drive demand for your expertise, expand your reach far […]
31 Simple Secrets of Shareable Content
June 17, 2015
Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand story – and inspire their audience to share it with others. You don’t have to be a Kardashian or Jenner for your content to go viral. You, too, can expand your brand reach, […]
36 ways to feed the insatiable marketing beast
May 26, 2015
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share memorable messages across multiple channels. In today’s fast-paced, digital marketing world, success in business requires a solid online presence – including fresh content marketing for search engine rankings – to stand out, engage […]
The Most Cost-Effective Marketing Tactic
April 28, 2015
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]
Why Successful C-Suites Embrace Social Media
April 21, 2015
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]
27 Ways to Take Your Content Further
April 14, 2015
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post that proves you add more value than your competitors. Now it’s time to honour your hard work by maximizing the number of people who see your brilliance. Get better mileage out of your […]
Spring Cleaning for Strategic Communications
April 7, 2015
Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, tap into your inner Molly Maid to make your communications sparkle and shine – and achieve your business goals. For a strategic spring cleaning of your communications, consider these 10 things: Strategy: What […]
Position Yourself as an Expert
March 31, 2015
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]
Strut! Self-promotion tips from business leaders
March 24, 2015
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable with selling themselves and their strengths. How self-promotion can help you These findings on self-promotion apply to entrepreneurs and executives alike. If you’re an entrepreneur, you’re the face of your brand; to boost […]