Skip to content
+1.416.460.0659lisa@lisagoller.com
  • LinkedIn
  • Twitter
Lisa Goller Marketing | B2B content for retail tech growth
Toggle menu
  • Home
  • About
  • Services
  • Blog
  • Contact

Tag: media

August 17, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Tech

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of […]

August 16, 2023August 4, 2024Brand, Marketing, Retail, Retail Media

Brands’ Retail Media Needs

#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]

August 15, 2023August 4, 2024Marketing, Retail, Retail Media, Strategy

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these […]

August 14, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Tech

Retail Media Stakeholders

#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]

August 11, 2023August 4, 2024CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Glossary

#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]

August 10, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media, Strategy

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]

August 9, 2023August 4, 2024Marketing, Retail, Retail Media, Tech

On-Site vs. Off-Site Retail Media

#30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach […]

August 8, 2023August 4, 2024Marketing, Retail, Retail Media, Tech

Online vs. Offline Retail Media

#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]

August 7, 2023August 4, 2024Marketing, Retail, Retail Media

Retail Media is on Fire

#30DaysofRetailMedia | Day 1: Retail Media is on Fire 🔥 Welcome to this new series dedicated to examining retail media’s profound influence […]

June 26, 2023August 4, 2024Retail Trends, Strategy

Top Retail Trends in Q2 2023

What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]

June 12, 2023August 4, 2024Retail, Strategy

2023 Retail PEST Analysis Mid-Year Review

What’s influencing retail strategy? Over the past 6 months, certain market factors have had an outsized effect on retail strategy, as noted […]

June 7, 2023August 4, 2024Retail, Strategy

Look How Far Amazon Has Come

Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]

March 25, 2023August 4, 2024Retail, Retail Trends, Strategy

Top Retail Trends – Q1 2023

What’s shaping 2023 retail strategy? So far this year, these 7 trends have dominated global headlines. Overarching themes include: ⭐ TECH: Retail […]

January 29, 2023August 4, 2024Retail Trends, Tech

2023 Retail Tech Trends

Retail tech is on fire. Themes among this year’s top retail tech trends include: PROTECTING PROFITS: Retailers and brands adopt innovations to […]

January 22, 2023August 4, 2024Retail, Strategy

Retail Power in 2023 – Porter’s 5 Forces

Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great […]

November 14, 2022August 4, 2024Retail, Retail Trends

2022 Retail Growth Trends

Retail’s bright spots … Amid reports of soft demand and retail layoffs, several areas show promise, including retail media and private labels. Notice […]

December 12, 2021August 4, 2024Retail, Retail Trends, Strategy

Shopify’s Pandemic Partnerships

Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]

October 12, 2021October 12, 2021Strategy

Walmart’s Partnerships Boost Retail Power

Walmart wants to win. Bold partnerships improve its competitiveness by accessing partners’ competencies, helping Walmart align with urgent market trends. Investing in tech […]

May 26, 2021May 26, 2021Brand, Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]

Posts pagination

< 1 2 3 4 >

Categories

  • *Lead Generation
  • *Thought Leadership
  • AI
  • Brand
  • Case Studies
  • Change Management
  • Content Marketing
  • CPG
  • Crisis Communications
  • Customer Experience
  • Editing
  • Finance
  • HR Communications
  • Industry Research
  • Internal Communications
  • Leadership Communications
  • Marketing
  • Measurement
  • Private Label
  • Public Relations (PR)
  • Public Speaking
  • Retail
  • Retail Media
  • Retail Trends
  • Small Business
  • Social Media
  • Sports
  • Strategic Communications
  • Strategy
  • Tech
  • Tools & resources
  • Uncategorized
  • Websites
Lisa Goller Marketing | B2B content with smarts + sizzle | Site by Karere Inc