Case Studies

Executive Ghostwriter as a Time Saver

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It’s frightful: Business executives are bursting with brilliant insights – yet they have no time to share them. That’s why some leaders use a ghostwriter, a writer who anonymously articulates their ideas while the executive gets the spotlight, the credit and the results. In time for Halloween, here’s a case study on using a ghostwriter […]

Brand

Rock Stars of Content Marketing

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Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and its content  — have ignited the brand’s popularity and global dominance. In the 2014 video Meet Me at Starbucks, the coffee giant tells its brand story by letting its customers tell their own […]

Content Marketing

5 Questions Your B2B Marketing Must Answer

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If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the buying process is longer and, amid all the digital clutter, attention spans are shorter. Decision makers are busier than ever. They often lack staff, budget and time. Far too often, B2B content misses […]

Content Marketing

Prove You’re a B2B Superhero

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You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your most desirable prospects know? Today more B2B purchasers start their research online than B2C; sales often start with a Google search. This trend means your brand has a massive, untapped opportunity to strategically […]

Brand

Video’s Killing It as a Marketing Star

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To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]

Content Marketing

Plan Your Content, Crush Your Competitors

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The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: Be proactive and consistent (rather than reactive and random) with your external communications. To stay on track, manage your workflow and create impactful copy, develop an editorial calendar. An editorial calendar helps you […]

*Lead Generation

Stand Out By Sharing Fresh Insights

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There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]

Content Marketing

Boost the Reach of Your Next Speech

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Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation at an industry conference or event, make sure your network – and target – know about it. To increase your influence and credibility, and drive demand for your expertise, expand your reach far […]

*Lead Generation

31 Simple Secrets of Shareable Content

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Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand story – and inspire their audience to share it with others. You don’t have to be a Kardashian or Jenner for your content to go viral. You, too, can expand your brand reach, […]

Content Marketing

36 ways to feed the insatiable marketing beast

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Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share memorable messages across multiple channels. In today’s fast-paced, digital marketing world, success in business requires a solid online presence – including fresh content marketing for search engine rankings – to stand out, engage […]

Content Marketing

27 Ways to Take Your Content Further

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Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post that proves you add more value than your competitors. Now it’s time to honour your hard work by maximizing the number of people who see your brilliance. Get better mileage out of your […]

Content Marketing

Want Loyal Customers? Show Them Some Love

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This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your customers is a powerful business-building and marketing strategy that will help you build brand awareness, engagement and trust. Here are 5 ways to act like a smitten suitor and generously give back to […]

Content Marketing

Boost Your Website Traffic: 10 Tips

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The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To give your company greater visibility on the information highway, and increase leads and sales, you need to attract more traffic to your website. Consistently attracting more website visitors gives you a larger pool […]

*Lead Generation

Create Killer Content for a Competitive Edge

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To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts to outmaneuver your rivals. The best way is to consistently share useful information to attract and engage customers to ultimately boost sales. The good news? Your company is already bursting with stories and […]

Brand

Help Your Brand Stand Out

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The threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand out and resonate with their target market. What’s even trickier is trying to attract attention in an oversaturated market with a limited marketing budget. To get your brand noticed, use these cost-effective tips: […]

Content Marketing

Create a Competitive Content Strategy

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In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps “level the playing field” for companies of all sizes to turn themselves into giants by telling their story — all for minimal cost. Here are five ways your company can gain a competitive […]

Content Marketing

Discover Your Company’s Story Goldmines

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Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what you do and why your business is a treasure to your target market. Tap into these unexpected goldmines to dig up compelling stories about your company: Sent mail: Look through your email to […]