Tag: B2B writer
Leadership Tips from Proven Tech Disruptors
February 9, 2016
Technology is today’s business game-changer. Its growing influence impacts everyone from the c-suite to the customer service frontlines. Now it’s impossible to discuss marketing, B2B or retail trends without mentioning technology’s impact. That’s why – regardless of the sector we’re in – it’s important to learn from successful, innovative tech leaders. Their valuable experiences and […]
Toronto Needs Tech Disruptors, Say Public & Private Sectors
January 15, 2016
Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global IT companies. The city boasts top talent, an affordable Canadian dollar and a mayor, John Tory, who proudly promotes the city as an innovation hotspot. Tory attended this week’s TechTO event at Toronto’s City Hall council chambers to discuss the technology sector’s success […]
Marketing Lessons from David Bowie Songs
January 14, 2016
Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A marketing mastermind, David Bowie intuitively embraced innovation, sparked trends and differentiated his brand. He fearlessly blended creative art with shrewd business deals to build an engaging and enduring empire (for five decades!). In […]
Business Tips from Toronto’s Bold Tech Entrepreneurs
January 13, 2016
Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global companies with its top talent, affordable Canadian dollar and mayor, John Tory, who proudly promotes the city as an innovation hotspot. Tory attended last night’s TechTO event at Toronto’s City Hall council chambers to discuss the technology sector’s success – and how it […]
6 Tech Trends Affecting Your Marketing Team in 2016
January 13, 2016
(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of tech-driven marketing. And so should you. To compete effectively, your marketing team needs to stay up-to-date on tech innovations — and how they impact your communications with customers and prospects. To compete successfully […]
2015 PR Fails … and What We Can Learn From Them
December 14, 2015
Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, FIFA and Bill Cosby. In time we’ll see whether these damaged brands will survive. In the meantime, let’s face it: In business and in life, people make mistakes. Whether our reputation is resilient […]
10 Qualities of Winning Entrepreneurs
November 27, 2015
In a recent LinkedIn post, over three dozen entrepreneurs generously shared with me their top tips for business success. They mentioned several recurring themes, including personal qualities that underpin business growth and prosperity. Based on their feedback, here are 10 of the most common qualities among winning entrepreneurs: Focused: They know why they launched their […]
5 Proven Ways to Boost Your Brand Power
November 10, 2015
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]
Make your marketing helpful …
November 5, 2015
Executive Ghostwriter as a Time Saver
October 27, 2015
It’s frightful: Business executives are bursting with brilliant insights – yet they have no time to share them. That’s why some leaders use a ghostwriter, a writer who anonymously articulates their ideas while the executive gets the spotlight, the credit and the results. In time for Halloween, here’s a case study on using a ghostwriter […]
14 Experts Share How to Recession-Proof Your Business
October 14, 2015
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in the first half of the year for the first time since 2009. Too often, news of a recession causes decision makers to panic and contract their marketing efforts. However, reacting by “going quiet” […]
Rock Stars of Content Marketing
October 9, 2015
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and its content — have ignited the brand’s popularity and global dominance. In the 2014 video Meet Me at Starbucks, the coffee giant tells its brand story by letting its customers tell their own […]
Leadership Lessons from Toronto’s Tech Titans
October 6, 2015
In Toronto’s booming technology sector, companies are competing for top talent while trying to attract investors, remain agile and stay ahead of rapidly-evolving industry trends. Due to explosive growth, Toronto’s tech job growth rate is well above the overall employment rate, according to the Financial Post. To learn from proven leaders and rising stars in […]
5 Questions Your B2B Marketing Must Answer
September 28, 2015
If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the buying process is longer and, amid all the digital clutter, attention spans are shorter. Decision makers are busier than ever. They often lack staff, budget and time. Far too often, B2B content misses […]
Prove You’re a B2B Superhero
September 14, 2015
You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your most desirable prospects know? Today more B2B purchasers start their research online than B2C; sales often start with a Google search. This trend means your brand has a massive, untapped opportunity to strategically […]
Checklist: Maximize Your Marketing Muscle
September 9, 2015
Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]
Strategic Communications 101
September 8, 2015
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a strategic communications plan. An effective communications plan acts as your company’s results-oriented roadmap, helping you get where you want to go — using minimal time, money and effort. Use the following steps to […]
Make Your Marketing Useful
August 28, 2015
Navigate a PR Crisis With Ease
August 25, 2015
Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major brands and personalities. These headlines prove that, in business as in life, bad stuff happens. Any company could make headlines due to a crisis involving a data breach, employee misconduct, financial issues or […]